ClickFunnels Vs ConvertKit: Software Comparison & Integration Info

So who should you use when it comes to ClickFunnels vs ConvertKit?

I’ve got all of the helpful information that you need to make the best choice possible.

Let’s get started right away.

ConvertKit Vs ClickFunnels: Quick Video Introduction

convertkit vs clickfunnels

Quick ConvertKit vs ClickFunnels summary. ConvertKit is super-focused on email marketing, while ClickFunnels is an all-in-one online business-building tool.

If you happen to be in a hurry, then this is going to be the perfect section for you.

Aside from the quick summary, I also created a video about ConvertKit vs ClickFunnels.

You can consider it the cliff notes version, as it’s a much shorter and condensed version.

Simply click the play button down below to see who the best option is:

So if I had to pick only ONE software tool, it would be a very easy decision to make:

They also come along with a free trial (which is a nice little bonus).

In the meantime, I’m going to continue on and talk about what these tools offer.

Starting with ClickFunnels first.

ClickFunnels: Features, Advantages, And Cost

marketing sales page

By now I imagine that you have at least a little information about ClickFunnels.

After all, at the time of writing this article, they have over 144,000 active customers.

So I’ll make the introduction quick.

This software tool was created by Russell Brunson and allows you to:

  • Quickly create beautiful sales funnels that turn your visitors into leads then customers.
  • And you can do that without having to hire or rely on a tech team.

In a nutshell, this sales funnel builder is an all-in-one platform for building your online business.

They are darn good at it too.

ClickFunnels also comes along with a free 14-day trial which is a nice little benefit.

I’ll add a tutorial down below that shows you how to get started in less than a minute.

Helpful Tutorial: The 60-second ClickFunnels free trial.

Let’s now take a look at some of the most powerful features that this marketing tool offers.

As well as what makes them a dominating force over ConvertKit.

ClickFunnels Complete Sales Funnels

a b split testing sales funnel

When it comes to creating sales funnels, ClickFunnels certainly has you covered.

In fact, they have you more than covered.

This is simple for the fact that they’ve been the highest-rated sales funnel builder.

Reference: The best sales funnel builders on the market.

When it comes to creating sales funnels, you can create any type of funnel that you’d like.

Here’s a quick list of some of the types of sales funnels that you can build:

  • Membership funnels.
  • Lead generation funnel.
  • Webinar funnel (more on that soon).
  • Funnel for selling digital products using sales pages.

And any other type of high converting sales funnels that you can possibly think of.

Note: Don’t let that short list above fool you as you can create any type of funnel.

This is a big thanks to their landing page builder and numerous amount of templates.

Here’s a quick look at a very simple landing page template:

lead capture page templates

It’s simple, but from all of my testing, simple landing pages usually convert the best.

Plus, it’s less to edit when you use their drag and drop landing page builder.

I’ll add another post down below if you want to see more examples of landing pages.

See More: Examples of ClickFunnels landing pages.

From an easy to use landing page builder to plenty of helpful landing page templates.

All in all, it’s the landing page elements and sales funnels that put ClickFunnels on top.

Let’s take a look at a few more of those important landing page elements.

Shopping Cart

drag and drop sales funnel

ClickFunnels does sales funnels, so it makes sense that they also have checkout pages.

As you can see above, that’s an example of a 2-step cart for selling your products.

ClickFunnels pretty much allows you to sell:

  • Offers.
  • Products.
  • And any type of service.

Once again, this is a very big advantage that ClickFunnels has over ConvertKit.

You can learn more about the ClickFunnels shopping cart in the link I added below.

Related: Learn about the ClickFunnels shopping cart.

There’s also one more powerful feature that you can attach to your checkout pages.

It’s a must-use if you plan on selling any type of offer.

Order Bumps

marketing funnel for making sales

An order bump is the opportunity to add an extra offer for all of your customers.

If you look at the screenshot above, this is beneficial for you because:

  • Your customers only have to check off a box to add it to their checkout.
  • It’s one of the easiest ways to increase your sales.

After implementing this feature, 33% of my customers started purchasing my offer.

Not too bad right?

I won’t go too crazy about this feature as you can learn more about it in the post below.

Related: Learn more about the ClickFunnels order bump.

Once again, there’s a big emphasis on sales when it comes to the ClickFunnels software.

You can test all of these features and a whole lot more using their trial below:

Here’s another great way that you can leverage ClickFunnels for making more sales.

One-Click Upsell And Downsells

sell more products online

With ClickFunnels, you can also create pages for one-click upsells and downsells.

This is very similar to asking the famous McDonalds question:

Would you like fries with that?

What makes them so powerful is that it only takes one click for your customers to buy.

Once again, this is very beneficial because:

  • Your customers won’t have to enter all of their information again.
  • This can significantly help increase your conversions.

This is also referred to as an OTO, which you can also learn more about below.

ClickFunnels OTO: See how it works here.

ClickFunnels also has plenty more features for building and growing your online business.

Here is a quick list of other assets you can create with their landing page builder:

  • Sales pages.
  • Sales letters.
  • Membership sites.
  • Applications pages.
  • Automated and live webinar pages.

Don’t forget about being able to A B split testing for your pages as well.

That’s what will ultimately allow you to create those high converting sales funnels.

ClickFunnels also comes with their Followup Funnels feature for email marketing.

However, that feature is only for the ClickFunnels Platinum plan (more on that soon).

As always, there’s much more that you can do with this sales funnel platform.

I’ll leave a link to my ClickFunnels review if you want to see all of the juicy details.

Related: Detailed ClickFunnels review.

So ClickFunnels is a software tool that features a wide variety of different tools.

This is more true when you compare ClickFunnels and ConvertKit together.

However, is going to cost a king’s ransom in order to use this sales funnel builder?

Nope, and I’m going to show you as we now move onto the pricing of ClickFunnels.

What’s The Price Of ClickFunnels?

100 pages and unlimited contacts

If you look at the screenshot above, you’ll see that the pricing is very straightforward.

Here are the two pricing packages that come along with ClickFunnels:

  • ClickFunnels is $97 per month.
  • ClickFunnels Platinum is $297 per month.

Helpful Plan: Platinum used to be called the Etison Suite plan (but was changed).

That was just in case you were wondering whatever happened to it.

You’ll also see above that the perks are going to be slightly different based on the plan.

When it comes to the basic plan for $97 per month, you get:

  • 20 funnels.
  • 100 landing pages.

There are also plenty more tools but I’m keeping things simple here.

When it comes to the Platinum  plan for $297 per month, you get:

  • Unlimited funnels.
  • Unlimited landing pages.

You also get the coveted Followup Funnels feature which I mentioned previously.

That’s also how you can accomplish quite a few more marketing automation tasks.

This is going to be their main email marketing feature.

However, I will mention that more when I move onto the section about ConvertKit.

In the meantime, I will add yet another link where you can learn more about ClickFunnels.

This time, it details every single important detail when it comes to their pricing.

Related: Details about the ClickFunnels pricing.

So that’s a good amount of information when it comes to ClickFunnels and their features.

Let’s now flip the ClickFunnels vs ConverKit script.

Here’s how this email marketing software tool can really help grow your online business.

ConvertKit: Features, Advantages, And Cost

product marketing business

As it shows on their website in the screenshot that I added above, this tool is all about:

Audience building for creators.

In other words, this email platform allows you to share what you love in order to:

  • Connect with your followers.
  • And grow your business.

When it comes to ConvertKit vs ClickFunnels, I can simplify their message even more.

So this tool just about exclusively focuses on:

Email marketing for creators.

That tagline makes it much easier for you to see the differences between these tools:

  • ConvertKit is for email marketing.
  • ClickFunnels focuses on landing pages, sales funnels, and many other features.

In other words, CF is a much bigger all-in-one platform software compared to ConvertKit.

However, I’ll save more of the spoilers for when I get to the grand finale 🙂

Before we start, they also happen to come along with a completely free access plan.

I will put a link down below for you if you want to give them a quick college try:

So ClickFunnels has plenty of advantages over this specific software.

However, ConvertKit is going to be very dominant when it comes to a few features.

Let’s take a quick look at them now.

Email Marketing With ConvertKit

business automation

If you want to send beautiful emails that will help you convert more?

Then this is going to be a solid pick for you and your online business.

When it comes to email marketing and sending emails, ConvertKit gives you:

  • Plenty of helpful email templates that you can brand.
  • And according to ConvertKit, you can a clutter-free writing experience.

When it comes to ClickFunnels and ConvertKit for email marketing?

I’d have to say that ConverKit is going to have the upper hand.

It’s also beneficial that this tool also comes with the ability to tag your subscribers.

This allows you to send specific emails to certain subscribers based on their tags.

So for example, you can utilize tags to:

  • Send emails to subscribers on your email list that haven’t clicked a link.
  • Send more emails to subscribers on your email list who haven’t made a purchase yet.

This email platform also comes with visual automation funnels.

This is their way of utilizing email marketing in order to make even more sales.

Have a look at the screenshot down below to see a few visual automation funnels:

best email automation templates

While there are only four templates shown above, there are plenty more to pick from.

These are all processes that go great with what ClickFunnels has to offer.

For example, with the ClickFunnels software platform you can:

  • Host a webinar.
  • Launch products.
  • Create an evergreen product.

More about that at the end of this ClickFunnels and ConvertKit post though.

All in all, they will have the upper hand when it just comes to email marketing.

There’s also another feature I wanted to mention that this marketing automation tool offers.

Let’s talk about it right now.

Landing Pages With ConvertKit

need funnel templates help and support

I wanted to make sure that I at least mentioned ConvertKit and their landing pages.

Simply for the fact that there’s a big overlap when it comes to ConvertKit vs ClickFunnels.

With that being said, ConvertKit will allow you to create:

  • Forms.
  • Landing pages.

You can create these utilize the page editor that they also provide for you.

In case you didn’t know, forms are small sections that you can embed in certain spots.

As you know, landing pages can capture email addressed to help build up your subscribers.

Your pages can also be hosted by ConvertKit or you can utilize them on WordPress.

Related: ClickFunnels WordPress comparison.

When it comes to ClickFunnels and ConvertKit templates, here is a quick comparison:

  • ConvertKit has a total of 50 templates.
  • ClickFunnels has over 100 templates just for lead generation pages.

Either way, you can’t really discredit ConvertKit here for even having pages for you.

You can see an example of a landing page template that I added down below:

need products templates

The landing page above is going to be perfect for building your list of subscribers.

This is also why ConvertKit has these pages in the first.

They go hand in hand when it comes to email marketing and gaining subscribers.

So with that being said, here are my thoughts about ClickFunnels and ConvertKit.

  • ConvertKit offers pages just for exclusive building your mailing list.
  • ClickFunnels offers pages for building and growing your entire online business.

ConvertKit also features many other email marketing tools and features as well.

You can learn more about those tools by visiting their official website below:

So given the fact that ClickFunnels offers so much more compared to ConvertKit?

You can expect that ConvertKit is going to be significantly less.

Here is a quick look at the pricing plans that come along with this email marketing tool.

What’s The Cost Of ConvertKit?

automation plans

The screenshot above only shows one of the pricing plans that they offer.

However, there are three in total which I created a quick list for you down below:

  • ConvertKit Free plan is completely free.
  • ConvertKit Creator plan starts at $29 per month.
  • ConvertKit Creator Pro plan starts at $59 per month.

This tool also features quite a few helpful tools depending on the plan that you pick.

Here are a few of the important tools and perks that I highlighted:

  • Unlimited traffic.
  • Unlimited forms and pages.
  • You can also send email broadcasts.

Helpful Note: The more subscribers that you need, the more you’ll need to pay.

So the price is going to increase as you continue to grow your email marketing list.

A small price to pay for building your online business though, right?

I’ll add a link to their main website again where you can see their full pricing details:

You now have a good amount of information when it comes to ClickFunnels and ConvertKit.

So which tool should you utilize based upon your needs?

This is going to be the most important section so make sure that you keep reading on.

ClickFunnels Vs ConvertKit: Closing Summary

clickfunnels vs convertkit

ClickFunnels vs ConvertKit. ClickFunnels focuses on marketing pages, sales funnels, and many other features for building your online business. ConvertKit mostly focuses on email marketing and features a few other helpful and related tools for creators.

I do have to say that I love both of these marketing tools.

That’s always a good thing because you know you’ll be making a great choice.

So if you only had to choose between ClickFunnels and ConvertKit, who would it be?

Here are some of the main reasons why you’d want to utilize ClickFunnels for your business.

Choose ClickFunnels For:

  • Creating any type of sales funnel.
  • Creating any type of landing page.
  • Selling more products, offers, and services.
  • Utilizing many tools like shopping carts, upsells, memberships, webinars, etc.

ClickFunnels is also going to be the overall best for building and growing your online business.

It’s easy to see considering the fact that they come with many more tools and perks.

So I highly recommend that you give ClickFunnels the free shot that they certainly deserve:

I’ll also be giving you some bonuses when you get started through my link above.

You can learn above the bonuses that I’m giving you by visiting the link down below.

Related: Details about the ClickFunnels bonuses.

So those are some of the biggest reasons why you’d want to use ClickFunnels.

However, there are going to be a few big reasons for using the alternative.

Here there are

Use ConvertKit If:

  • You just want to utilize an email marketing tool.
  • You’d like to also utilize some fancy email automation rules and tools.

At the end of the day, I do believe that ConvertKit is better for anything email.

First of all, they are 100% focused on email and anything related to email marketing.

Plus, you won’t have to pay $297 just to utilize their email tools.

So if you’re only looking to build your list and send emails?

Then you can always give this tool a shot and see how much you like them yourself:

And that almost concludes the comparison of ClickFunnels vs ConvertKit.

There’s actually one more option when it comes to these two great tools.

Here’s what I’m talking about.

ClickFunnels ConvertKit Integration:

clickfunnels convertkit integration

There’s actually a way to integrate ClickFunnels and ConvertKit together.

Helpful Note: I highlighted it in a red square in the screenshot that I added above.

This is how you can leverage the power of both of these tools:

  • Use ClickFunnels for your marketing pages, funnels, and much more.
  • Integrate ConvertKit for all of your email marketing needs.

Plus, don’t forget that ConvertKit starts off with a free plan.

So this wouldn’t be costing you any extra money when you’re just getting started.

In my opinion, this is going to be the best option if you like both of these tools.

I’ll add a link for both of them one more time for you:

And that concludes the comparison when it comes to ClickFunnels and ConvertKit.

Thank you for taking the time to learn more about these marketing business platforms.

I’ll leave with some more related comparison posts if you’d like to read a lot more.

Related ClickFunnels And Email Comparison Posts

More Related ClickFunnels And Software Comparison Posts

I hope that this helped you pick the best lead capture software for your business.

Thanks again for reading and happy marketing!

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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