ConvertKit Vs Mailchimp (Here’s The Best Choice)

Thanks for stopping by and expressing interest in ConvertKit Vs Mailchimp.

I imagine you’re busy so I’ll get right on into it.

ConvertKit Vs Mailchimp

So in case you are a visual person (like me)…

Here is a great video that also expresses the winner between these two email tools:

And when it comes to the top pick between these two?

Now let’s look at some of the comparisons.

Shall we?

So How Much?

This is always going to be a popular question when it comes to any type of software…

And that’s why I’ve done complete posts about this previously:

Related: What are the ConvertKit prices and costs?

Now let’s compare the prices for both of these tools:


Here is how much you can expect to invest in the monthly plans for ConvertKit:

  • $29 per month for up to 1,000 subscribers
  • $49 per month for up to 3,000 subscribers
  • $79 per month for up to 5,000 subscribers
  • And for bigger lists, you can contact them for more information.

And for the other email marketing tool.


Here is how much you can expect to invest in the monthly plans for Mailchimp:

  • The Free plan is obviously free (but pretty limited)
  • Then you have the Grow plan which starts at $10 per month
  • And last but not least you have Pro plan which starts at $199 per month

Note: Both come with a free trial.

While ConvertKit might be slightly more when it comes to getting started…

Mailchimp will also cost more based upon:

  • The number of subscribers you have (obviously)
  • And if you want to use custom domains that would be an extra $99 per year

All in all.

Mailchimp is slightly cheaper but that doesn’t always make something the best pick.

Email Campaigns

It might be obvious that both of these tools can send out email marketing campaigns…

But it became abundantly clear that ConvertKit is the winner of this specific segment.

Allow me to explain this very easily:

  • Mailchimp is about sending emails out to larger lists
  • ActiveCampaign is about sending specific emails out to specific subscribers

There’s a difference there and it’s because of a few reasons:

ConvertKit utilizing specific tags and actions for sending emails (more about that here).

While Mailchimp has similar abilities…

ConvertKit is one of the best email marketing tools when it comes to that.

Down below is a video when it comes to tags in ConvertKit:

Here’s something else that doesn’t get brought up too often.

Keeping It Simple Sells

When it comes to comparing any type of software:

  • Whether it be email marketing or…
  • Whether it be any type of sales funnel builder

Simplicity is one of the biggest things that I look for in any online tool.

After all.

It’s always going to be a better user experience when:

  • Things are simple to use
  • There are tutorials to help you out
  • And of course, the learning curve isn’t too steep

Now both of these email marketing tools are great when it comes to the points above…

But I would have to say that (once again) CKit wins on simplicity.

  • Mailchimp seems to be more about creating beautiful branded emails
  • While on the other hand ConvertKit keeps things simple and focuses on selling

If you’ve done enough online marketing…

Then you’ll know that simple almost always wins (not fancy and heavily decorated).

Now onto one of the biggest details of this Mailchimp vs ConvertKit comparison.

Say No To Affiliate Marketing?

convertkit vs mailchimp

I’ll make this short and sweet.

Are you interested in affiliate marketing?

Then you probably shouldn’t use Mailchimp for your email marketing provider.

In a nutshell?

Mailchimp prohibits affiliate marketing (you can see the documentation here).

This is something a lot of people don’t realize until after signing up…

And unfortunately for them, it is usually too late.

I’m not saying that I agree with their decision about affiliate marketing…

But I certainly respect it.

Let’s wrap up this post now.

ConvertKit Vs Mailchimp Conclusion

So at the end of the day…

I thought the overall recommendation would be based on:

  • Simplicity
  • A better platform for tools and tagging
  • Heavier emphasis on selling (as opposed to designing)
  • And not getting the ax for utilizing affiliate marketing links

And if you haven’t guessed already?

I recommend that you get a free trial just to see how much you like them…

And then you can decide if you’d like to continue with a paid plan.

Simply click the button down below to get started with your free ConvertKit trial:

And that should do it.

I hope this quick post helped you out when it comes to picking ConvertKit vs Mailchimp.

And if you don’t like either? There are always other ConvertKit alternatives.


James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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