Email Marketing Vs Social Media: The Biggest Differences

It’s important that you choose wisely when it comes to email marketing vs social media.

After all, both social media and email marketing have the power to very big things for you.

  • So what are the biggest purposes and benefits of each?
  • How much is it going to cost you in order to benefit from them?
  • And what should you use when it comes to social media vs email marketing?

Allow me to answer all of these difficult questions for you.

Onto the good stuff now.

Email Marketing Purposes, Benefits, And Costs

email marketing vs social media

The purpose of email marketing is pretty simple and comes with a few main goals.

You are simply sending emails in order to:

  • Provide information.
  • Make sales.

You also combine both of those goals in order to maximize the helpfulness of your emails.

Let’s look at two of the biggest benefits when it comes to email marketing.

Laser-Targeted Traffic That You Can Control

When you have a laser-targeted list of email subscribers?

No one can take that from you.

This is a big difference when you compare email marketing vs social media here.

After all, how many horror stories have you heard when it comes to losing:

  • Facebook fan pages (or profiles).
  • Instagram accounts being shut down.
  • YouTube channels being terminated even when they weren’t breaking the rules.

I know about this because it’s happened to me and many others that I know.

Here is the cold-hard truth when it comes to social media.

You can do everything right and still get the ax.

You simply don’t have control.

However, you do have control of the traffic when it comes to email marketing.

That’s something that you need to keep in mind.

The Return On Investment Can Be Amazing

Something else that you need to keep in mind is the possible return on investment.

Nowadays, email marketing tools are about as inexpensive as it gets (which I’ll get to next).

Plus, email tools now come with a variety of helpful tools as well which can include:

  • Autoresponder series.
  • Landing page and sales funnel builders.
  • Heck, there are even email companies who have webinars now.

You can see a few examples of landing page templates that come along with GetResponse.

There is much more competition nowadays when it comes to email marketing tools.

That’s good news for you though.

As it means that companies have to keep adding more features in order to compete.

So given the fact that the cost of utilizing email marketing is so low?

It allows you to make an astonishing return on your investment (if you know what you’re doing).

How Much Does Email Marketing Cost?

Since you know that the potential is huge when it comes to email marketing.

You’ll be delighted to know that a few options even come with free options:

These are great options if you’re looking to just get started.

Then, on the other hand, you have email marketing tools that start at low costs:

Given the fact that all of these email marketing tools also have free trials?

You just can’t go wrong when it comes to email marketing.

Social Media Purposes, Benefits, And Costs

social media vs email marketing

There’s no doubt about it, social platforms are very beneficial when it comes to marketing.

You probably already know some of the popular ones by now:

  • Instagram.
  • Facebook.
  • YouTube.
  • LinkedIn.

Heck, even TikTok has been doing very big things lately.

But what do I mean by very big things?

Let’s take a look at one of the biggest benefits when it comes to social media.

The Ability To Capture Attention Is Astonishing

You can utilize social media by itself in order to build and grow an online business.

Many people have done it and continue to do it today.

This has significantly lowered the barrier of entry for seeing any type of results:

  • Consistently posting on your Facebook profile and related groups.
  • Creating YouTube content that targets a specific audience.
  • Going viral on TikTok (all about the TikTok famous status).

And it gets even better.

Social media doesn’t cost a single dime to leverage and use.

This is a perfect segue into the next big benefit of social media.

The Best Possible Return On Investment?

When it comes to social media and free traffic, the sky is the limit.

This is why I focused on many of these platforms when I first got started online:

  • Facebook.
  • YouTube.

Then I moved onto Instagram and other social media platforms like Pinterest and TikTok.

It doesn’t cost anything to use social media.

Given that fact, I’m going to skip the separate section that talks about the costs.

Let’s move to the end when it comes to the battle of social media vs email marketing.

Email Marketing Vs Social Media Conclusion

social media or email marketing

Email marketing vs social media summary. Social media is perfect for capturing attention and building an audience. Email marketing is perfect for making and increasing your sales.

So what should you use when it comes to email marketing and social media?

Let’s move onto the most important section now.

Make sure that you read all the way to the end of the post as well.

Use Email Marketing If

  • You want to have traffic that you can control.
  • You want to make many more sales.

It’s pretty simple, email marketing is the bread and butter tool for making more sales.

Don’t forget about the ability to automate your email marketing efforts too.

That’s a very big benefit of email marketing.

Use Social Media Marketing If

  • You want to build your authority while also capturing people’s attention.
  • You want to capture leads as well as make sales.

Yes, you can make sales with social media as well (I do it all the time).

So is there an overall when it comes to picking from social media vs email marketing?


Both of these tools are so powerful that it would be silly to not utilize both of them.

The Best Solution For Email Marketing And Social Media

There is one thing that I recommend you do:

Use both email marketing and social media.

You can get the best of both worlds this way:

  • Use social media to capture attention, leads, and make sales.
  • Use email marketing to further increase your conversions and make more sales.

This is what I do, and is the biggest reason why I recommend that you use both:

And I know, from experience and results, that both of these can help you sevenfold.

When it comes to social media, my favorite two platforms would have to be:

  1. YouTube.
  2. Facebook (for groups).

If you need help when it comes to choosing the best email marketing tool?

I recommend that you read the related article down below.

Highly Related: Some of the best autoresponders on the market.

And that should do it.

Thank you for taking the time to read more about social media vs email marketing.

Have the best day ever!

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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