Expert Secrets Vs Dotcom Secrets: Which Book Should You Read First?

I’m honored to talk about the battle of Expert Secrets vs Dotcom Secrets.

After all, both of these books:

  • Were created by Russell Brunson.
  • Changed the way I think about online marketing.
  • And I imagine that they can impact you, just as much as they did for me.

So allow me to compare and contrast the differences between these two books.

Most importantly as well, which book you should pick up and read first.

Dotcom Secrets Vs Expert Secrets: Quick Comparison Introduction

dotcom secrets vs expert secrets

Dotcom Secrets vs Expert Secrets. Expert Secrets is more beneficial for getting started, while Dotcom Secrets is more beneficial for growing your online business.

Both of these books are highly recommended for all online business owners.

However, you might want a little bit more information before you get started.

So allow me to break down both of these books and what they have to offer.

Plus, you can see how to get each of the books for free (just pay the shipping cost).

Let’s start with Expert Secrets first.

Expert Secrets: Building Your Online Business (And What To Expect)

So Expert Secrets was actually released in 2017 (after Dotcom Secrets).

However, it is highly recommended that you read Expert Secrets first.

What might be the reason for that?

It’s for the reason that Expert Secrets is all about:

  • Finding your voice.
  • Building up your audience and tribe.
  • As well as creating and marketing your main offer.

As Robert Kiyosaki explains in the forward of the Expert Secrets book:

Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you!

Dotcom Secrets, on the other hand, is more about scaling what you already have.

More about Dotcom Secrets later though.

I’ll add a link down below where you can get the Expert Secrets book for free.

You just have to cover the shipping and handling (based on where you are in the world):

Now let’s talk a little bit more about what you’ll learn in this book.

Section 1) Creating A Mass Movement

This is going to be the first big section of the Expert Secrets book.

Just to make your life easier, it’s broken down into 4 different secrets which include:

  1. The charismatic leader/attractive character.
  2. The cause.
  3. The new opportunity.
  4. The opportunity switch.

So what exactly does this have to do with starting and growing your online business?

Just about everything.

It all starts with you, who you are, what you can provide, as well as opportunities.

It’s a very important first step of the process, and there’s a ton of golden nuggets there.

Section 2) Creating Belief For Your Audience

The second section is all about creating belief in what you have to offer.

In other words, these are the biggest blocks of creating your perfect webinar.

Related Reading: Steps for Russell’s Perfect Webinar.

The secrets that you’ll see in this section of Expert Secrets include:

  1. The big domino.
  2. The epiphany bridge.
  3. The hero’s two journeys.
  4. The epiphany bridge script.
  5. False belief patterns.
  6. The 3 secrets.

Section 3/4) Your Moral Obligation And The Funnels

I clumped these last two sections into one, as they go hand in hand.

You’ll learn even more when it comes to creating the perfect webinar for your offer.

Russell also dives into the topic of creating email epiphany funnels (which rock).

Like I said before, this is certainly a book you want to read before Dotcom Secrets.

As it’s going to be the best for getting a sturdy foundation for your online business.

Let’s flip the script now and talk a little bit about what Dotcom Secrets has to offer.

Dotcom Secrets: Growing Your Online Business (And What To Expect)

Dotcom Secrets was released back in 2015 and has also aged very well.

In fact, just about all of the information in the book is evergreen (which is a good thing).

Despite coming out first, Dotcom Secrets should be read after Expert Secrets.

Simply because it’s about growing your online business.

Here is a quick comparison to better help you get an idea of these two books:

  • Expert Secrets is for getting started with your niche, message, and offer.
  • Dotcom Secrets is about significantly increasing your traffic, leads, and sales.

You kind of need an offer to be able to accomplish what Dotcom Secrets recommends.

Here is a Tony Robbins quote that accurately describes what this book offers:

A simple process that ANY company can use to geometrically improve their traffic, conversions, and sales online.

Sound about 100% correct to me.

I’ll leave you with a link down below where you can also get a free copy.

Similar to Expert Secrets, you will just have to cover the shipping and handling fee:

Let’s talk a little bit more about what you can expect to see on this inside of this book.

Section 1) Ladders And Funnels

Not to be confused with shoots and ladders, this is the perfect way to start off this book.

It covers how you can format the offers that you have, in terms of bigger and bigger offers.

Here are the secrets that Russell specifically covers:

  1. The secret formula.
  2. The value ladder.
  3. From a ladder to a funnel.
  4. How to find your dream customers.
  5. The three types of traffic.

I actually did a complete post about the value ladder, which I will link down below.

Super Related: Information about Russell’s value ladder.

The value ladder is very important for the overall structure and flow of your offers.

Section 2) Your Communication Funnel

This part of the book actually touches a little on what Expert Secrets has to offer.

After all, it’s expected that there will be some overlap between both of these books.

The three secrets that you’ll discover in this section include:

  1. The attractive character (Expert Secrets goes into much more detail).
  2. The soap opera sequence.
  3. The Seinfeld sequence.

I also did a complete article about the soap opera sequence as well.

You can get a good idea of what that email marketing strategy is about in the link below.

Related: Soap opera sequence for email.

Here are the last two sections of the Dotcom Secrets book.

Section 3/4) Leading Customers To The Sale And Funnels

This is going to be the meat and potatoes when it comes to growing your online business.

Some of the golden nuggets include:

  • Self-liquidating offers.
  • The best lead capture bait.
  • Being able to constantly make more sales.
  • Reverse engining other successful sales funnels.

And a ton more.

I’m not going to go into much detail here, as that’s what the book is obviously for.

But if you want to rev up your current leads and sales, then this book is definitely for you:

So that’s a good amount of information when it comes to these two Russell books.

Let’s wrap up the Dotcom Secrets vs Expert Secrets book discussion now.

Expert Secrets Vs Dotcom Secrets: Final Conclusion And Summary

expert secrets vs dotcom secrets

Expert Secrets vs Dotcom Secrets. Expert Secrets is more beneficial for getting started, while Dotcom Secrets is more beneficial for growing your online business.

So I hope that this article helped you get the difference between these two books.

Here are the main ideas to sum everything up:

  • Expert Secrets is more about getting started with your message and offer.
  • Dotcom Secrets is more about scaling what you already have.

Oh, and read Expert Secrets first.

I’ll leave you with two more links where you can get each of these books.

They are certainly worth adding to your collection of business-related books:

Thanks for taking the time to read this article.

If you have any questions whatsoever, feel free to leave a comment down below.

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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