GrooveFunnels Vs Kajabi: Picking The Best All-In-One Platform

There’s a lot to compare when it comes to the battle of GrooveFunnels vs Kajabi.

In fact, both of these platforms come with many of the same features.

So which software tool is going to be the best fit for you and your online business?

Keep reading on as I talk a little bit about the similarities and differences of each platform.

Kajabi Vs GrooveFunnels: Video Comparison Introduction

kajabi vs groovefunnels

I went into a good amount of detail when it comes to these two marketing platforms.

That’s why I also created a video for you in case you’d like all of the juicy marketing info.

You can consider this video the cliff notes for comparing GrooveFunnels and Kajabi.

Just click the play button below in order to hear me talk about these two platforms:

I talked about how both of these platforms have some type of free access.

Here are the links for both of them:

  1. Click here to get completely free access to GrooveFunnels.
  2. Click here to get started with your free trial for Kajabi.

Note: You won’t need a credit card to get free access to GrooveFunnels.

However, on the other hand, you will need one to get your free Kajabi trial.

Now even if you viewed the video, I still recommend that you continue to read on.

First I’m going to be talking about the new software GrooveFunnels and what it offers.

About GrooveFunnels? The Features, Perks, And Cost

You may or may not be familiar with GrooveFunnels, given the fact that it’s pretty new.

So what is GrooveFunnels anyway and what does it have to offer?

As it states on the main GrooveFunnels homepage (shown in the picture above):

GrooveFunnels is the better free way to build funnels and sell digital products.

I happen to agree, specifically for the fact that it is free to use (and you can upgrade if needed).

It was created by Mike Filsaime, and it also offers plenty more helpful tools.

In the meantime, I’ll leave a link down below in case you need help getting started for free.

Step By Step Post: GrooveFunnels free access tutorial.

GrooveFunnels comes with quite a few features (even if you just use them for free).

Now we can take a look at some of the biggest and best features that GrooveFunnels offers.

GrooveFunnels Landing Pages, Sales Funnels, And Websites

As time goes on, this will most likely be one of the most used features of this platform.

It’s called GroovePages, and it allows you to create a wide variety of marketing assets such as:

  • Sales funnels.
  • Landing pages.
  • And websites as well.

Allow me to quickly walk you through the process when it comes to using their editor.

In the example above, I first added in my own picture to get an idea for how it works.

It wasn’t all that challenging, and here are the steps that you would need to use to do that:

  1. Click on the original picture (a new section then appeared on the right side of the screen).
  2. Click on the configure tab in the section that opened up on the right.
  3. Pick your image, upload it, then lastly update it.

I’m telling you this because it overall aligns with the simplicity of their builder.

The same goes for editing any type of type for your landing pages or websites.

You just need to double click inside the box that you’ll want to edit.

You can also see an example of this action in the screenshot that I added down below:

Connecting landing pages (like the one above) is how you go about created a sales funnel.

However, this digital marketing platform needs more work when it comes to that aspect.

This is just giving you a good idea of what this feature can do and how it overall works.

As previously stated, you can create websites too using this GroovePages feature.

However, I’d personally rather use WordPress for all of my websites (like this one here).

If you want more information about GroovePages, you can read the article down below.

It goes into more detail in terms of functionality and actually creating a landing page.

Related Article: GroovePages review and tutorial.

Don’t worry, I will also be comparing this to Kajabi once we get to that specific section.

In the meantime, you might be wondering if you can sell products with GrooveFunnels.

You certainly can, and that’s going to be the next big feature that GrooveFunnels offers.

GrooveFunnels Shopping Cart

In my opinion, this will be yet another big reason why people will choose to use GrooveFunnels.

This feature is called GrooveSell, and here is something important to know about it.

Similar to the GroovePages feature, GrooveSell is also going to be completely free to use.

You can also use GrooveSell with any of the paid plans, which comes along with:

  • A complete and robust shopping cart.
  • You also get the ability to utilize your very own affiliate program.

This tool is also a little bit more complex when it comes to their affiliate program.

Here are two big used for it:

  • You can have your own affiliate program (for selling more of your products).
  • You can also utilize the GrooveFunnels affiliate program to make commissions.

Kajabi also offers an affiliate program, but you have to utilize the Grow plan to get it.

Compared to GrooveFunnels, it is going to be free to use as talked about in the post below.

Related Reading: GrooveFunnels affiliate program and commission structure.

So this is one of the first times that a shopping cart software has been free before.

Normal shopping cart software can cost around $99 per month to use (and sometimes higher).

But with GrooveFunnels, you can use it for free as stated many times.

Here’s a quick look at GrooveSell and how the feature is setup.

Setting up your shopping cart pages comes with quite a few steps (11 as shown above).

However, all you need to do is follow the steps and enter the appropriate information.

The font color makes it slightly harder to see, so here is a list of the steps includes:

  • Info: the name and description of your product.
  • Pricing: the cost and payment types (one-time, recurring, etc).
  • Gateways: how you can get paid (PayPal, Stripe/credit card, etc).
  • Checkout: this is where you can edit the look of your checkout page.
  • Bumps: the ability to add an extra offer on your checkout page (still being worked on).

There are a few more steps as well, but they are all mostly self-explanatory.

I will add a small list of the more important steps that you can also use with GrooveSell:

  • Customer abandonment emails,
  • Setting up your affiliate program.
  • Adding proof widgets to help increase your conversions.

Please know that you won’t be able to utilize customer abandonment emails with a free plan.

There are going to be some limitations when using GrooveFunnels for free (that’s one of them).

Once again, I’ll put a related post down below where you can learn more about this feature.

Highly Related: GrooveSell review and tutorial.

So GroovePages and GrooveSell will most likely be the two biggest features of this software.

This sales funnel builder will also come with quite a few more features.

Let’s quickly talk about those next before we get to the overall cost of using GrooveFunnels.

GrooveFunnels Features (A Few More)

GrooveFunnels is an all-in-one platform, which means they have much more to offer.

After all, most sales funnel builders on the market offer a wide variety of features.

So let’s start with a quick list of the bigger features that they have to offer:

  • GrooveAffiliate.
  • GrooveMail.
  • GrooveMember.
  • GroovePages.
  • GrooveSell.
  • GrooveVideo.

GrooveMail is going to be used for all of your email marketing efforts.

The rest of the tools are pretty self-explanatory and we even talked about a few of them.

However, with GrooveVideo, you’ll be able to host your own videos (which is nice).

Here are a few more of the tool that might not be live yet (as of writing this):

  • GrooveBlog.
  • GrooveCalendar.
  • GrooveDesk.
  • GrooveSurvey.
  • GrooveWebinars.

All in all, GrooveFunnels is a true sales funnel software that offers everything that you need.

There will be many more perks that come along with each of these features mentioned above.

You can check out the GrooveFunnels review down below for everything that you need to know.

Highly Related: GrooveFunnels review, features, and demo.

We now know that GrooveFunnels offers many features as well as a free plan.

But what about the cost of using this digital marketing platform?

Let’s take a look at that next.

What Is GrooveFunnels Going To Cost?

So GrooveFunnels currently has four pricing packages that you can choose from.

I’ll list them down below for you but keep in mind that they are always subject to change.

  • The Free plan is free (duh).
  • The Silver plan is $99 per month.
  • The Gold plan costs $199 per month.
  • The Platinum plan will be $299 per month.

I recommend checking out the pricing post that I did down below for this software tool.

I’ll be keeping that up to date as GrooveFunnels adds more features to their platform.

Highly Related: GrooveFunnels pricing packages.

So you now know a good amount of information when it comes to this sales funnel builder.

I would recommend that you get free access to GrooveFunnels and try them out yourself:

I do also offer some highly related bonuses when you get started through my link above.

There are some restrictions as to who can get them, but I talk about that in my post below:

GrooveFunnels Bonuses: Click here for the details.

So that’s the first part of GrooveFunnels vs Kajabi.

Let’s not take a look at how the New Kajabi can help with your business.

About Kajabi: The Features, Perks, And Pricing

Kajabi is certainly serious about helping you build and grow your online business.

As shown on the Kajabi homepage (as well as the screenshot that I added above):

  • Kajabi has been around for at least 10 years.
  • They have helped over 50,000 business owners.

Their customers have made over 1.5 billion dollars on their platform to date.

This is where Kajabi has a serious upper hand when compared to GrooveFunnels.

GrooveFunnels is much newer and doesn’t have the results to show for (at least yet).


Kajabi is an all-in-one platform that will help you launch your online business in minutes.

This platform also makes it easy to create and build:

  • Landing pages.
  • Marketing campaigns.
  • Don’t forget about online courses (this is a big aspect of Kajabi).

While GrooveFunnels offers a free plan, on the other hand, Kajabi offers a free trial.

Before we take a look at that, let’s take a look at some of the biggest Kajabi features.

Kajabi Websites, Pages, And Pipelines

I mentioned previously that you have the ability to create websites with GrooveFunnels.

However, Kajabi dominates when it comes to creating websites for your business and marketing.

GrooveFunnels is still a little too new especially when it comes to websites.

Related Post: WordPress websites over GrooveFunnels.

Plus, at the time of writing this, the GrooveBlog feature has yet to be fully launched.

Let’s talk a little bit about creating websites with Kajabi now.

As shown in the screenshot above, you can edit your pages in one neat section.

Helpful Note: You can even add blog posts that come along with SEO benefits.

Down below you have a look at what it’s like to edit a website using their theme editor:

On the left side of the editor, you have what’s often referred to as a control panel.

You’ll notice that you have the ability to edit:

  • All of the sections on your website.
  • The footer at the bottom of your website.
  • You can even add exit popups to increase your conversions.

Given the fact that this is just one of their templates, you can add more to it as well.

To do that, you would just need to click on the Add Section button on the left side of the page.

As you can see from the screenshots, it’s an overall simple website builder.

Plus, Kajabi comes with quite a few professional-looking theme/templates for you to pick from:

I’m always raving about the importance of having some type of template to start with.

This allows you to get most of the hard work done and the rest becomes very simple:

  • Edit the pictures or videos.
  • Change around the text and maybe the font or color.

You can consider templates and themes to be a big benefit and Kajabi can help you with that.

Plus, Kajabi has a feature which is similar to their version of a sales funnel.

It’s referred to as the Kajabi pipeline and it’s designed with landing pages and email copy.

Compared to GrooveFunnels, the setup of your sales funnels is easier than GrooveFunnels.

This was something that I originally addressed when talking about GroovePages earlier.

With Kajabi, all of your steps are formatted step by step (which is easy to follow along with).

So when it comes to landing pages and sales funnels?

GrooveFunnels is still very early in the process in terms of having everything run squeaky clean.

Kajabi offers a pretty straight forward setup for your landing pages and sales funnels.

Let’s take a look at another very big reason why so many people choose to use Kajabi.

Kajabi Courses And Products

If you’ve ever purchased an online course that’s somehow related to internet marketing?

Then there’s a good chance that you’ve gone through Kajabi and their course section.

This is another section that Kajabi currently has the upper hand on.

Nothing against GrooveFunnels, but they just aren’t that far along yet with this feature.

As shown in the screenshot above, you’re able to choose a product blueprint including:

  • Mini-Course: create a quick and easy to consume course.
  • Online Course: build a world classing learning experience.
  • Evergreen Training: drop feed your content over a series of weeks.

There is also the option to start with a blank blueprint which I wouldn’t recommend.

Here is what it looks like after you select the course that you’d like to create:

To make your life easier, you’ll notice that an outline is already created for you (shown above).

While you might not use it exactly how it is, it will certainly save you a bunch of time.

Helpful Note: This overall means less work for you.

I don’t need to go into too much detail when it comes to courses and memberships.

All in all, GrooveFunnels is still a little behind when it comes to this specific category.

Let’s take a look at a few more features that Kajabi offers.

Kajabi Features (A Few More)

I wanted to make sure that I at least mentioned a few of the bigger tools.

Here is a very quick list of what else you can expect from Kajabi:

  • Email.
  • People.
  • Mobile.
  • Analytics.
  • Payments.
  • Webinars and events.

Helpful Note: People is just another way to refer to as their CRM feature.

There are obviously many more perks that come along with each of those features as well.

But for now, let’s take a look at how much Kajabi costs per month.

What Is The Kajabi Pricing?

Kajabi is going to be significantly more expensive compared to what GrooveFunnels offers.

That can be a big deal when comparing Kajabi vs GrooveFunnels (more on that soon though).

Here are the three Kajabi pricing plans:

  • Kajabi Basic is $149 per month.
  • Kajabi Growth is $199 per month.
  • Kajabi Pro comes out to $399 per month.

You can also get a 20% discount if you choose to pay annually as opposed to monthly.

You’ll also notice in the screenshot above that there are different perks for each plan.


You now have a good idea about what Kajabi offers in terms of tools and prices.

Let’s move to the grand final of GrooveFunnels and Kajabi to help you make the best pick.

GrooveFunnels Vs Kajabi Summary Conclusion

groovefunnels vs kajabi

GrooveFunnels vs Kajabi summary. GrooveFunnels overall has more features and comes along with a free plan (it’s also cheaper). Kajabi is more expensive but comes with a powerful platform for websites, courses, memberships, and more.

Each marketing platform certainly offers a lot to like.

That little blurb above quickly sums up the biggest differences between these two platforms.

  • So which software platform should you use?
  • And which is going to be best for building, growing, and marketing your business?

Let’s finally take a look at the reasons why you might want to use each page and funnel builder.

Starting with GrooveFunnels first.

The Big Reasons To Use GrooveFunnels

  • You want the true all-in-one platform.
  • You’re looking for more overall features with your software.
  • The cheaper price catches your eye (they also have a 100% free plan).
  • You’re looking to accomplish more with landing pages and sales funnels.

I’ve stated many times that GrooveFunnels is still in the process of rolling out features.

However, they will be a reckoning force when it comes to their landing pages and sales funnels.

Especially for the fact that they have so many extra features related to pages and funnels.

Lastly, they are significantly cheaper when you compare them to Kajabi.

Don’t forget that they come with a completely free plan that comes with many features.

So if you have any interest in GrooveFunnels?

I do highly recommend that you at least hop on for free and see just how much you like them:

So those are some of the biggest reasons for using GrooveFunnels.

Let’s switch things over now and take a look at why you might want to use Kajabi.

The Big Reasons To Use Kajabi

  • Creating websites is best with Kajabi.
  • You’re looking to sell your products or courses.
  • You plan on creating memberships for those products and courses.
  • You want software that is more complete and has been around a lot longer.

It’s easy to see, Kajabi really shines with their websites, products, and course tools.

This also makes them a great option if you plan on selling your products with memberships.

Lastly, Kajabi has been out for about a decade longer than GrooveFunnels.

That’s a pretty darn big difference and they have amazing results as well.

So if you’re looking for the more established and experienced software as well?

Then you can always get a 14 day free trial with Kajabi below:

And that should just about do it.

I want to say thank you for reading more about the Kajabi vs GrooveFunnels battle.

Regardless of which marketing platform that you choose?

I truly hope that it helps you build and grow your online business.

Related Reading

Have the best day ever.

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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