Instapage Pricing, Costs, & Plans (Quick Read)

The Instapage pricing is pretty straight forward (which is always a good thing)!

So it’s not going to take very long to explain what you get with each plan.

Let’s get right on into the swing of things when it comes to this landing page builder.

Instapage Pricing Plans 2020

instapage pricing plans

First and foremost.

I did an Instapage pricing video in case you’d rather get the information that way.

Simply click the play button right below to get more info about this landing page software.

Instapage comes with a free trial to help you get started (which is always a great option to have).

And unlike many other landing page tools out there?

Instapage only comes along with two different plans that you can choose from.

That’s going to make it a much easier choice when it comes to getting started.

So let’s take a closer look at what the first option is and what comes along with it.

The Instapage Business Plan Pricing (Most Popular For Getting Started)

This is everything you need to start building and optimizing for higher conversions.

At least, that’s what this landing pages company has to say about this plan.

Note: I happen to agree with that statement.

Here is the pricing when it comes to this plan:

  1. Instapage Business plan is $199 per month (or).
  2. Instapage Business plan comes out to $149 per month if you pay annually.

So answering the question:

Is there any type of Instapage discount?

YES!

You just simply need to utilize their annual pricing as you can see in the picture below:

instapage business

All you have to do is click on the blue slider that is shown in the picture.

This is especially helpful if you plan on using Instapage for the long-term.

The Business Plan Features and Perks

Anyway, here are the Instapage features that come along with this plan:

  • AdMap.
  • Heatmaps.
  • Instablocks.
  • Page redirects.
  • SSL encryption.
  • Post click score.
  • Multi-step forms.
  • Zapier integration.

And here are a few more features that might help you out:

  • GDPR compliance.
  • Conversion analytics.
  • Google single sign-on.
  • Server-side A B testing.
  • #1 landing page builder.
  • Dynamic text replacement.
  • Thor Render Engine for boosting speed.
  • Integrations from Zapier, Salesforce, Marketo, Hubspot, and more.

Not too shabby right?

Note: Instapage also integrates with Google Analytics and many email marketing tools.

Gotta love marketing automation.

Are you curious about how they look compared to other page builders?

I’ll put a screenshot down below for you to see their drag and drop editor.

instapage prices

In case you were wondering: their drag and drop editor is pretty easy to use.

Here are the big perks that come along with the Instapage Business plan:

  • 30 published landing pages.
  • 30,000 unique visitors per month.
  • 5 workspaces, as well as 5 team members.

Their page builder is actually pretty smooth when it comes to creating your landing pages.

Does that sound like something that you might want to test out?

Now let’s move onto the second and final Instapage plan.

As I said, their pricing plans are overall pretty simple.

The Instapage Enterprise Plan

Once again, according to Instapage, here is what this plan comes along with.

The advanced new features and advanced services that are needed to:

  • Scale your advertising operations (and)…
  • Maximize your return on investment.

There’s certainly a LOT going on in this plan.

So when it comes to the price?

  • Instapage Enterprise plan you will need to speak with sales.

The reason for this is because it’s mostly a customized pricing package.

Nevertheless.

They come with quite a lot of helpful marketing features.

The Enterprise Plan Features and Perks (There’s Quite A Few)

First, you get every feature that comes along with the Business Plan:

  • AdMap.
  • Heatmaps.
  • Instablocks.
  • Page redirects.
  • SSL encryption.
  • Post click score.
  • Multi-step forms.
  • Zapier integration.

And here are yet a few more features that might help you out:

  • GDPR compliance.
  • Conversion analytics.
  • Google single sign-on.
  • Server-side A B testing.
  • #1 landing page builder.
  • Dynamic text replacement.
  • Thor Render Engine for boosting speed.
  • Integrations from Zapier, Salesforce, Marketo, Hubspot, and more.

Yup, you still get Google Analytics with this plan.

I also must say that their A B testing is very to use with your landing pages.

Down below is the split test feature that’s helpful for increasing your conversion rate:

And then you get even more features that are ONLY apart of this Enterprise package:

  • Audit logs.
  • Direct lead-bypass.
  • Page migration services.
  • Enterprise single sign-on.
  • Dedicated launch specialist.
  • Customer success manager.
  • AMP Pages and experiences.
  • Real-time visual collaboration.
  • 1:1 ad-to-page personalization.
  • Custom feature implementation.
  • Ad-spend conversion attribution.
  • Guaranteed uptime-enterprise SLA.
  • Editable global blocks (global blocks allow for quicker creation).

Note: Migration services (and the bullet points above) are JUST for the Enterprise plan.

Migration services are also helpful if you’re coming from a previous landing page software.

The customer success manager is also helpful if you need help getting up and running.

Nevertheless.

There’s quite a lot of new features that come with this plan and keep in mind that it’s very customizable.

If you’d like to get a good idea of what each does specifically?

I recommend that you check out the link as on the official Instapage site.

There’s a really good page called: Enterprise Benefits.

That will give you more than you need to know when it comes to the Enterprise option.

Anyway.

Those are the two choices that you have when it comes to getting started with Instapage.

Here is another important aspect of getting started with Instapage.

Instapage Free Trial (For 14 Days)

instapage free trial

Instapage does currently come with the ability to test out their landing pages for free.

As you can see in the image above, you will need:

  • Your name.
  • Your email address and password.
  • As well as the reason you’ll be using Instapage.

Doing all of this allows you to create a new user.

You’ll need some more information, which you’ll probably have questions about.

Allow me to answer those quickly so that you can start seeing what Instapage offers.

What Is Included With The Instapage Free Trial?

Here are two bullet points to help you with the answer:

  1. You will have access to all of the features in the Business plan.
  2. You also get 2,500 unique visitors during your trial period.

That means that you can test out Instapage and put together a few landing pages.

Here is an example of a few templates that come along with Instapage:

The templates add to the overall ease of use when it comes to Instapage.

Next up when it comes to getting started and creating landing pages.

What Is Considered A Unique Visitor?

A unique visitor is simply any one person who visits your landing page.

They can return as many times as they like but it will only be counted as one visit.

Note: The Business plan comes with 30,00 unique visitors monthly.

If you happen to go over 2,500 unique visitors during your trial period?

Then Instapage will simply upgrade you to a paid subscription.

Will You Need A Credit Card For The Free Trial?

You will need a credit card when it comes to getting started with your trial.

A credit card along with the essentials such as your name and email address.

Here are a few reasons why you need a credit card (at least in my opinion):

  • It weeds out people who might not create landing pages and use their software.
  • It makes the process easier for getting started once the fourteen days run out.
  • Also, in case you go over your unique visitors during your trial period.

This is something that many landing page software tools do, so it’s business as usual.

I hope that helps when it comes to the questions regarding their free trial.

Let’s finish up this post now.

Instapage Pricing Summary

instapage pricing 2020

Here is one final quick rundown of how much Instapage costs:

  • Instapage Business plan is $199 per month (or).
  • Instapage Business plan comes out to $149 per month if you pay annually.
  • And the Instapage Enterprise plan you will need to speak with sales for details.

Remember.

If you want to save a bunch of money then you can simply pay annually.

It’s always a good option to pick especially if you plan on using Instapage for the long run.

Anyway, I hope that this post helped you out when it comes to this landing page pricing.

Like I said previously?

The costs that come along with Instapage is pretty straightforward (at least for Business plan).

If you like what you see thenĀ I recommend that you give them a try yourself.

I’m sure that you’ll find that it’s pretty simple when it comes to creating landing pages.

Simply click the button down below to access your free trial:

logo

free trial

Thank you for taking the time out of your day to stop by and read this post.

I understand that there’s always plenty of Instapage reviews you can go to for landing pages info.

So I really appreciate that you chose this website specifically.

Here are some more frequently asked questions to help you out and officially finish this post.

Can You Cancel Instapage Any Time That You Like?

Absolutely.

That’s the purpose of a free trial as you can always cancel if it’s not for you.

Here are the steps (in case it’s needed):

  • Click on the Admin text.
  • Click on the Subscription text.
  • Lastly, click on the CANCEL ACCOUNT text.

You always have the ability to cancel your account (if needed).

Does Instapage Offer Any Type Of Money Back Guarantee?

According to their terms page, here are the cliff notes:

If you terminate within 24 hours of your order, you will be eligible for a refund.

You can always contact them through customer support or social media if you need more help.

It’s pretty straightforward.

Once again, that is why they come with a free 14-day trial to test them out right away.

Create a landing page or two and see just how much you like this software.

And that finally concludes this Instapage pricing guide.

Thanks again for reading.

Related Instapage Posts

I’ll put a couple of related Instapage posts that’s done on this website in case you need more info:

Happy landing page building!

James Canzanella
 

A former personal trainer who went from unemployment to six figures with his online business. He's been marketing full-time since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting popular lines from movies... "A lovely cheese pizza. Just for me."

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