Jasper.ai Vs Copy.ai: Choosing The Best Copywriting Software

Jasper.ai vs Copy.ai is certainly a great matchup for AI copywriters.

But which one of these tools is going to be best for your online marketing efforts?

Be sure to keep reading on to get the full scoop of these software tools.

Copy.ai Vs Jasper.ai: The Biggest Differences

copy.ai vs jasper.ai

Quick Copy.ai vs Jasper.ai summary. Both tools offer fantastic features, while one of them can be lower priced as well as higher valued.

This is certainly a close call when it comes to comparing software tools.

I’m also going to create a video that gives you the overall cliff notes.

When that video is ready to go, I’ll add it down below for you to watch:


As I’ll talk about in the video, down below is the recommended software here:

Helpful: They also come with a free trial, which is always a good thing.

Aside from that, let’s talk more about these tools and see what they have to offer.

Starting with Jasper.ai first.

What Is Jasper.ai? Biggest Features, Benefits, And Cost

Jasper.ai has been one of the hottest AI copywriting software tools as of late.

In the shortest amount of words, Jasper.ai is simply a copywriting assistant.

This software tool can help you when it comes to creating various marketing assets.

Just a few of those marketing assets include:

  • Emails.
  • Blog articles.
  • SEO content.
  • Facebook ads.
  • Product listing.
  • Marketing copy.
  • Google Ads headlines.
  • Heck, any type of clever marketing headlines.

Jasper even comes with a free trial to make sure that you absolutely love them:

When using the link above, you get 10,000 free words when you get started today.

If you need help with the signup process, I’ll add a link down below for instructions.

Don’t worry though, it’s a very easy and step-by-step process.

Related: Jasper.ai free trial article.

So there’s a lot to like when it comes to this specific AI copywriting software.

Let’s take a look at just a few of the features that make Jasper so popular nowadays.

Jasper.ai Templates For Your Online Marketing

First and foremost, Jasper is going to be doing most of the heavy lifting for you.

I say, most of the heavy lifting because there’s going to be some work you need to do.

When it comes to that specific work, you will need to:

  • Pick a template.
  • Enter in a few details.

After doing that, Jasper will write whatever it is that you need for your online marketing.

To make things even better, Jasper comes with over 50 templates for you to choose from.

Plus they are very easy to use.

Jasper also comes with well over 50 templates that you can use to write content.

Here are the main categories where you’ll find many marketing templates to use:

  • Ads.
  • SEO.
  • Blog.
  • Email.
  • Video.
  • Google.
  • Website.
  • eCommerce.
  • Frameworks.
  • Social media.

With over 50 templates, it’s going to be hard to really talk about each and every one.

So allow me to quickly talk about a couple of them which you’ll most likely find useful.

The first template is going to be the AIDA template which is a very popular framework.

In case you were wondering, AIDA stands for:

  • Attention.
  • Interest.
  • Desire.
  • Action.

You can use this type of framework almost anywhere when it comes to online marketing.

Check out the screenshot down below to see exactly how this specific template works:

If you look at the left side of the page, there are three sections to fill out:

  • Company/Product name.
  • Product description.
  • Tone of voice.

I also have to say that I love the fact that they have a section for the tone of voice.

It could be witty, professional, secretive, excited, professional, and many more options.

After adding in some random information, you can see the example that it created.

I’ll copy and paste it down below so that it’s much easier to read.

Attention: You’re sick of spending money on advertising and getting nowhere.

Interest: You want to know how to get more organic traffic, but you don’t have the time or patience for trial and error.

Desire: You need a system that works – one that doesn’t require hours of research or guesswork. One that will give you results fast so you can start making sales right away! And most importantly, one that is guaranteed to work for your business no matter what industry it’s in!

Action: Click this ad now and discover how we’ve helped thousands of businesses just like yours get more organic traffic with our free course!

What’s so great about Jasper is just how fantastic the words and phrases come out.

It’s clean, clear, and very easy to read/comprehend.

Heck, it’s even better than 80% of the people who I’ve hired to write content.

I think that you’ll notice that too when you start creating some examples.

Let’s take a look at one more example when it comes to the templates that you get:

As you can see above, this template is going to be great for any type of bio.

I’m not a big fan of writing about myself, so I personally enjoy this specific template.

Once again, there are a few boxes you need to fill out:

  • Personal information.
  • Tone of voice.
  • Point of view.

Point of view refers to being written in the first person or third person.

Once again, Jasper doesn’t fail to amaze when it comes to the results that it created.

Here is the first example that Jasper created.

James is a true nerd at heart. He absolutely loves software and online marketing, which is why he started Isolated Marketing Nights. In his spare time, James likes lifting weights, listening to music, watching movies with his girl, and hanging out with friends.

I got a good laugh at the “James is a true nerd at heart” (because it’s true).

That’s a great example when it comes to adding some witty talk in the bio.

Let’s take a look at one more of the example bios that Jasper created for me.

James Canzanella is an online marketing and software developer who absolutely loves what he does. He spends his time building websites, developing software, and doing whatever it takes to make sure the company’s clients are happy.

In his free time, James enjoys lifting weights in the gym, listening to music (he has over 10k songs on Spotify!), watching movies (he has seen every Pixar movie), or hanging out with his girl.

This example added a few more details, but the wittiness certainly shines right here.

And even though it’s not 100% true, it’s easy to make minor adjustments and make it better.

All in all, it’s very easy to see how Jasper can help eliminate writer’s block.

Aside from that, it’s great when it comes to copywriting for your online marketing.

I want to talk about one more big feature that everyone’s been talking about lately.

Jasper Long Form Assitant

Need help when it comes to writing out full-blown blog posts?

Jasper can help you do that as well.

Keep in mind that this will be only with the last two pricing plans of Jasper.

I’ll be talking about that in the next section when it comes to the cost of this software.

Allow me to give you another example of how Jasper works when it comes to this.

To make your life easier, Jasper also comes with helpful guides called Recipes.

These are similar to templates, but it allows you to quickly create these blog posts.

Down below is the recipe template when it comes to creating a blog post:

So there are only a few steps that you need to take here to create your blog post:

  • Add your cursor after each section.
  • Jasper will then write the appropriate content for that section.

You can always have Jasper write more or create many different variations.

I’ll add another screenshot down below so you can see a few examples:

For the top section, I had Jasper write a brief for the software, and here is the result.

This is a review of the AI writing software, Jasper.ai. It’s designed to mimic human behavior as much as possible, and it gives feedback on what you write as well as any suggestions for improving your article. Unlike other similar AIs, however, this one will continue to give feedback even if you stop giving it direction.

Not bad at all, considering that’s exactly what the software can do for you.

I also had Jasper write an introduction when it comes to this blog post example.

Jasper.ai is a very unique and interesting product! It keeps giving you feedback on your writing while it learns how to be more similar to humans over time, making it perfect for improving your own way of doing things for any sort of content, not just blog posts!

So this introduction was alright, a little too long for my liking (sentence-wise).

I say this because Jasper is never going to write 100% perfect content.

And the same goes with Copy.ai (or any other AI software marketing tool).

Either way, those are just a few examples of how Jasper.ai specifically works.

I still highly recommend that you try them for yourself down below:

I’ll also put a link to the extensive Jasper.ai review that I did down below.

It’s quite lengthy, but you can get a lot more information about what they offer.

Related: Jasper.ai review article.

So there’s one more thing that I need to talk about when it comes to Jasper.

The pricing plans and how much you can expect to pay per month.

How Much Does Jasper.ai Cost?

At the time of writing this, Jasper.ai comes with three total pricing plans.

Here is the quick list for you down below:

  • The Starter Plan is $29 per month.
  • The Pro Plan comes out to $109 per month.
  • The Boss Mode plan ends up being $119 per month.

Overall, the Boss Mode plan is going to have the most amount of value here.

Especially when you consider that it’s only $10 more than the previous Jasper plan.

I talked more about that in my pricing guide, which I’ll put down below for you.

Related: Jasper.ai pricing article.

So that’s just a little amount of information when it comes to what Jasper has to offer.

I highly recommend that you give them the free trial that they deserve.

That will allow you to personally test out all of their great templates and features:

So that’s the first half of the Jasper.ai vs Copy.ai comparison.

Let’s flip the script now and take a look at what Copy.ai has to offer in terms of features.

What Is Copy.ai? Biggest Features, Benefits, And Cost

Copy.ai is very similar to what Jasper.ai has to offer.

As you can see from the screenshot above, Copy.ai’s tagline is all about:

Faster, Fresher, Better Copy.

Copy.ai is also capable of generating marketing copy in seconds.

And because of that, you also get the nice benefit of removing writer’s block.

Copy.ai also comes along with a free trial.

The difference here is that you don’t need a credit card in order to get started.

You’ll just need your email address when you signup on Copy.ai’s main homepage.

I created a tutorial if you want to see that works.

Related: Copy.ai free trial tutorial.

So that’s a quick little introduction when it comes to what this software offers.

Given the fact that it’s so similar to Jasper.ai, I’m not going to take too long on the features.

After all, the important information will be at the end when it comes to comparisons.

Let’s get started talking about Copy.ai either way.

Copy.ai Templates (Over 90 Of Them)

Once again, Copy.ai is very similar to what Jasper.ai has to offer.

There are a wide variety of templates that you can pick from for your online marketing.

Here are a few of the main template sections:

  • Social ads.
  • Sales copy.
  • Email/letter.
  • Startup tools.
  • Writing tools.
  • Website copy.
  • Personal tools.
  • Brainstorming tools.
  • Product descriptions.
  • Social media content creation.

In the screenshot above, I filled in the product name as well as the description.

For this example, I used Copy.ai just to see how well it knows itself.

Down below is the screenshot that comes along with a few examples for you to see:

Once again, I’ll add the examples down below so that it’s easier to read.

Note: I also do this in case you’re on mobile and the image is harder to see.

Pain: As an online business owner, you know the struggle of trying to find a reliable copywriter who understands where you’re coming from and can create something that will work for your business.

Agitate: Granting control of your website to someone who doesn’t understand your industry or knows how to write content for your audience is simply reckless.

Solution: You need Copy.ai. The world’s first AI-powered copywriter that delivers high-quality content at an affordable price.

Talk about squeeky clean!

This is something that I love when it comes to Jasper.ai vs Copy.ai:

Both software tools create fantastic reading copy that you can use for marketing.

As stated previously, sometimes you will need to make minor changes to what you get.

It comes along with the process, so just keep that in mind.

I also want to say something else when it comes to Copy.ai vs Jasper.ai:

Copy.ai has many more templates when compared to Jasper.ai.

At the current time of counting, Copy.ai has well over 90 templates to choose from.

Not too shabby.

Let’s take a look at another example when it comes to using one of their templates:

The above example is using the template for product descriptions.

Allow me to copy and paste a few of them for you down below.

Copy.ai is an AI-powered copywriter that uses machine learning to generate powerful, persuasive, natural content that helps online business owners boost their sales by up to five times.

Not bad, and quite the powerful benefit when it comes to making sales.

Here is another product description that Copy.ai came up with.

No more hours lost sitting in front of your computer writing and re-writing your online content. With AI-powered copywriting by Copy.ai, you get over 100,000 words of beautifully written and perfectly optimized content in just a matter of seconds.

Yet again, looks pretty solid to me (in terms of how it reads and whatnot).

So when it comes to Copy.ai, they have plenty more templates overall.

You can see some of these templates in action in my review of Copy.ai here.

However, Jasper.ai is going to be better when it comes to writing complete content.

More about that when we get to the end of the article.

Until then, let’s take a look at how much you can expect to pay to use Copy.ai.

How Much Does Copy.ai Cost?

copy.ai pricing

So Copy.ai technically comes with two paid plans (not counting the free trial).

Here are those two pricing plans for you:

  • Copy.ai Solo Plan comes out to $49 per month.
  • Copy.ai Custom plan doesn’t have a specific price.

It doesn’t have a specific price because it’s based on what you need.

Also, keep in mind that you can pay monthly or annually for these plans.

However, the Custom plan needs to be paid annually.

More information about the pricing packages is in the article down below.

Related: Copy.ai prices and cost.

So overall, Jasper is going to be cheaper when it comes to their first plan.

It’s harder to compare the other plans, especially since one is customizable.

You at least have a good idea about how much each of these tools costs.

With that being said, let’s move on to the grand finale.

Jasper.ai Vs Copy.ai Summary Conclusion

jasper.ai vs copy.ai

Jasper.ai vs Copy.ai. While Copy.ai has more templates to choose from, Jasper.ai gets the leg up when it comes to writing complete blog posts and articles.

First, I want to say that you can’t go wrong with either of these two tools.

If you’re looking for a solid copywriting software tool, then you’re in the right spot.

However, I do feel that one of these tools can be a slightly better option.

Let’s talk about that now.

Use Jasper.ai If

  • You want simple and easy to use.
  • You’re looking for fantastic results.
  • You want more advanced technology.
  • You want a ton of value from the higher pricing plans.
  • You want to create long-form content like blog posts/articles.

Overall, the biggest selling point of Jasper has to be its long-form content.

While Copy.ai can help you create various aspects of articles and blog posts?

It’s just not even close to the advanced technology that Jasper has to offer.

So with that being said, I do have to say that Jasper is the recommended software:

Helpful Note: The link above allows you to unlock those two things.

So let’s take a look at the Jasper.ai alternative next.

Use Copy.ai If

  • You want even simpler to use.
  • You’re also looking for great results.
  • You don’t care about creating long-form content like blog posts.

I do have to say that Copy.ai is probably the simpler to use the software.

After all, just about everything comes down to using templates to get results.

Despite they aren’t as advanced as Jasper, they still offer some great value:

I hope that helped you out when it comes to Jasper.ai vs Copy.ai.

AI copywriting software tools are becoming much more popular.

So I’m glad that I got to compare both of these two tools.

Here are some related articles for you as well.

Have a great day!

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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