Landingi Vs Instapage: And The Landing Page Winner Is?

Comparing Landingi vs Instapage is quite an interesting battle.

After all:

  • You’ve got Landingi which comes along with unlimited landing pages.
  • And then you’ve got Instapage, which comes equipped with many advanced features.

So who is going to be the best pick for building and creating landing pages?

Be sure to keep reading to get all of the information that you need.

Landingi Vs Instapage: Video Cliff Notes

instapage vs landingi

First and foremost, I wanted to provide you with the most amount of information.

So I created a quick video that talks about the big differences between these two tools.

Feel free to click the play button below to hear me talk about Instapage vs Landingi:

I also recommend that you continue to read on as well.

That will help you pick the absolute best choice.

Let’s start with a quick breakdown of plans and features.



Reminder: This is just comparing the lowest plans that each software has.

Each landing page builder comes along with many more features as well.

Let’s continue on so that I can talk about those as well.

Instapage Vs Landingi: Comparing Landing Pages

So when it comes to picking one of these two options:

  1. Instapage.
  2. Landingi.

One thing is for sure:

You’ll be able to create high-converting landing pages.

That’s why I wanted to put the biggest emphasis on comparing landing pages.

This is important for a couple of reasons:

  • You can see what the process is like for creating landing pages.
  • You will also get to see many of the pros and cons of each software.

So once you have a good idea of which landing page builder you’d like to use?

It will be much easier for you to get up and running.

Let’s kick things off with Instapage first.

Instapage Landing Pages

Once you get up and running with Instapage?

They allow you to kick off the landing page process with three choices (shown above):

  1. Standard Landing Page: It also comes with A B testing.
  2. AMP Landing Page: Lightning-fast mobile pages (Enterprise plan only).
  3. Upload Instapage File: this is helpful if you’ve previously saved an Instapage file.

Since I didn’t get the Enterprise plan, I’m going to be using the Standard Landing Page.

After choosing that option, you get shown a variety of helpful landing page templates.

Just So You Know: Instapage comes with around 90 templates (Instapage counted).

Down below is an example of what it looks like when you go to choose your template:

instapage templates

Helpful Note: Use the Filter section on the left to quickly find your perfect template.

Here is something that I quickly discovered when using Instapage:

Instapage puts a heavy emphasis on creating professional and ad-compliant landing pages.

I bring this up because it’s a HUGE difference when you compare Instapage and Landingi:

  • Instapage is more targeted to intermediate and advanced marketers (those that do PPC).
  • Landingi seems to be catered to marketers who have a wide variety of experience.

More about Landingi later though.

I want to give you another example of a landing page template that comes along with Instapage.

It’s a lead generation landing page that goes hand-in-hand with building your email list:

In fact, the simplicity of this landing page template is great (I’ll be using it for the demo).

So to get to this point, all I had to do was:

  1. Move my mouse over the template that I wanted to use and click on Select.
  2. Add a name to the page and then click Create.

This will allow you to get to the process of editing your landing page.

But one more thing first.

There are a few more perks when it comes to the new landing page that you setup:

ease of use

It’s always good to know that there’s a bunch of Instapage integrations such as:

  • Form integrations.
  • Leads integrations.
  • Analytics integrations (you can connect them with Google Analytics).

From here, all you need to do is click on EDIT DESIGN to start editing your landing page.

Here are the steps that you’ll find yourself using when editing your high-converting landing pages:

  • Click the icon that you want to use located on the left side of the editor (shown below).
  • What you chose will then show up in the middle of your landing page.
  • You can then drag and move it anywhere that you like.
  • Make your edits and then repeat the process.

My First Reaction: Their drag and drop editor is both easy and simple to use.

Take a look at the image down below to get a good idea of what their editor looks like:

instapage drag and drop editor

As shown in the screenshot above you will also notice that your pages can be edited for:

  • Desktop (and/or).
  • Mobile.

This is very helpful when it comes to increasing your conversions (especially on mobile).

The last thing you want to do is lose visitors because your landing page isn’t mobile optimized.

So despite the fact that I haven’t moved onto the Landingi section of this post?

Using Instapage is definitely a breeze.

I understand that this can always change from person to person though.

This was a pretty quick demo-walkthrough of what Instapage offers for creating landing pages.

If you’d like many more details when it comes to this landing page software?

I highly recommend that you read the highly related post down below:

Related Instapage Review: Click this link to learn more about them.

Now we can move on to Landingi and see what they have to offer.

Landingi Landing Pages

landingi landing page

There’s been a lot of great things to say about Instapage.

On the other hand, there’s a lot of great things to say about Landingi too:

You’ll no problem setting up, creating, and editing a landing page with this software.

I’m always on the hunt for simplicity when it comes to software.

And the good news?

Landingi delivers in the simplicity department too.

So when you go to create your landing page, you will also need to choose your template.

Landingi actually has way more templates to choose from compared to Instapage.

Helpful Note: Landingi comes with a whopping 236 templates to choose from.

You can see a few great examples of their landing page templates in the image below:

landingi templates

And while you have a ton of templates to choose from?

Some minor bad news is that many of them are premium templates.

That means that you can’t use many of them with the basic Landingi Core plan.

This was one small con that I talked about in the review I did for Landingi below.

Highly Related Post: The full Landingi review.


During my first demo-walkthrough with Landingi, I used the templates called Simple Newsletter.

Here are the simple steps that you will need to take in order to edit your landing page:

  • Pick your landing page template.
  • Give your landing page template a name.
  • You will then get taken to the Landingi landing page editor.

Take a quick look at what their landing page editor looks like in the picture below:

landingi landing page editor

Just like Instapage, picking your template and getting to their editor is pretty easy.

Even more though?

Using their landing page builder is also a walk in the park.

Be sure to take a look at the left section on the picture of the landing page editor above.

Those are the elements that you can drag and drop to your page, which include:

  • Counters and sections.
  • Text, videos, and images.
  • Boxes, buttons, icons, and forms.

You can even add an HTML element too if you’re feeling like a tech-scientist.

What’s great about Landingi is that they come with a true drag-and-drop editor.

Their true drag-and-drop editor allows you to move elements anywhere on your landing page.

This is helpful because:

  • You are allowed much more freedom and flexibility.
  • And that gives you a much smoother experience when creating landing pages.

Note: Smoother experiences also mean fewer headaches and stress!

Here is one smaller feature that you don’t see very often with landing page builders:

So Landingi allows you to edit your thank you page in the same editor (without leaving).

Note: You can see this tab in the image above as I added a red rectangle around it.

This is pretty much a nice little time-saver, allowing you to create two pages in one editor.


You shouldn’t have too many problems trying to figure out this landing page on your own.

I also understand that everyone can always have a different experience.

So you can give Landingi a try below if they pique any interest for you:

You also get to save 15% just by going through my special Landingi link above.

Are you curious to know how that’s possible?

Let’s move on to comparing the price tags when it comes to Landingi and Instapage.

Instapage Vs Landingi: How Much Are These Tools?

So here are the quick cliff notes when it comes to the pricing of these landing page tools.

Landingi is the overall cheaper option (by a mile).

That doesn’t always mean that it’s going to be the best option though.

Otherwise, I would have just compared the cost of these two tools and called it a day.

Let’s take a look at what Instapage has to offer first.

How Much Is Instapage?

Instapage is pretty straightforward when it comes to their cost:

  • Instapage Business is $199 per month.
  • Instapage Business is $149 per month (if paid annually).

There is also the Enterprise plan which you would need to contact support for information.

With the Business plan you get:

  • 30 landing pages.
  • 30,000 monthly visitors.

The price tag of Instapage quickly becomes justified when you see the perks that come with it.

Some of their powerful features and perks include:

  • Instablocks.
  • Conversion analytics.
  • Heatmaps for visualizing visitor behavior.
  • AB split testing for improving your conversions.
  • Postclick Score for measuring your ad relevance.
  • Admap for connecting your ad campaigns to relevant landing pages.
  • Thor Render Engine which helps to create lightning-fast loading speeds.

And a ton more.

As I mentioned previously, Instapage comes with many advanced features for PPC marketing.

I also did a separate post about the perks and investment of Instapage if you need more information.

Highly Related: All about the Instapage pricing plans and perks.

Now onto Landingi.

How Much Is Landingi?

When it comes to Landingi, you have three options that you can pick from.

  • The Landingi Core plan is $39/month.
  • The Landingi Create plan is $59/month.
  • The Landingi Automation plan is $79/month.

As I mentioned in the table at the beginning of the post, Landingi Core comes with:

  • 10 popups.
  • 100,000 monthly visits.
  • Unlimited landing pages.

There is also the ability to use sales funnels as well as an autoresponder too.

Those features only come with Automate plan though.

The features and perks of Instapage if pretty straightforward.

You can check out the related post down below if you’d like some more information.

Related Post: Everything that you need to know about the Landingi pricing.

And one more thing when it comes to their price.

You can also get a nice savings of 15% on any of the plans shown in the image above.

All you need to do is click on any of the Landingi links that I put throughout this post.

This works because the discount is embedded in my link.

It really is that simple.

If you want more information about that topic, you can click the link below:

How The Discount Works: Read about it here.

So now you have a ton of information when it comes to Landingi and Instapage.

  • You know how to create a landing page and how the editors work.
  • You also know how much each tool is as well as the perks and features.

Let’s move to the grand finale now to help you make a decision.

Here we go.

Landingi Vs Instapage: The Grand Finale

landingi vs instapage

A quick comparison of Landingi vs Instapage. Both are seamless when creating landing pages. Landingi offers a better price along with more landing pages and visitors. Instapage offers many advanced and helpful features to use along with PPC advertising.

So have you already got a good idea of which landing page builder you’d use?

This is a big moment.

Here is my final conclusion of which landing page tool to use.

Use Instapage If

  • You don’t mind the higher price tag.
  • You’re an intermediate or experienced marketer.
  • You’re looking to run any type of paid advertising (especially PPC).

The fact of the matter is that Instapage is perfect for running pay-per-click advertising.

Heck, it’s perfect for if you’re running any type of paid advertising.

So if any of those bullet-points above really describe you and your situation?

Then there’s a good chance that Instapage will be perfect for you.

Especially if you’re looking to get up to 400% more from your digital ad spend.

That’s what Instapage is all about.

Lastly, let’s move onto Landingi.

Use Landingi If

  • You want the cheapest option.
  • You consider yourself more of a newbie marketer.
  • You like being able to create an unlimited amount of landing pages.

Landingi is a solid choice for what they have to offer in their Core plan.

This is especially true if you are a beginner and just need to make a few landing pages.

If that sounds like you?

Then be sure to give Landingi a try down below:

Reminder: By clicking that link above you also get a 15% savings on any plan.

This discount will kick in if you decided to use them when entering in your details later.

And there you have it.

I hope that this post helped you when trying to decide between Instapage and Landingi.

I’ll leave you with a related post when it comes to Landingi vs another similar software.

Related Landingi Post

Happy landing page building!

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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