Russell Brunson Perfect Webinar Script, Template, & More

The Russell Brunson Perfect Webinar blueprint is flawless.

I remember the first time that I used it for one of my automated webinars.

It was a few years back when I was caught in the hell of constantly launching products.

And the result?

Well over $10,000 in sales (which was huge for me at the time).

The money was excellent, but more importantly, it allowed me to stop launching products.

So whatever it is that you’re after when it comes to a webinar, whether it be:

  • Countering objections.
  • Improving your marketing message.
  • Finally figuring out how to connect with your audience.
  • And most importantly, making more sales on your webinar.

Russell Brunson’s Perfect Webinar secrets can certainly help you with that.

We’ve got a lot of valuable information to cover, so let’s get started right away.

Russell Brunson’s Perfect Webinar: What It Is And Why It Works

russell brunson perfect webinar script

So what is it and why is it so powerful?

I can answer both of those questions with one simple statement:

It’s a webinar script that helped Russell become a millionaire.

When I say millionaire, Russell has stated that it’s made him at least 30 million dollars.

And that was a few years ago, so that has certainly increased heavily by now.

Millionaire Reference: Watch the video where he talks about the script.

Russell has many more helpful quotes, lines, and phrases where that came from.

You can read more about them later (if you like) in the related post down below.

Reading For Later: Enhance your business and marketing with these quotes.

Moving on now.

The fact of the matter is that webinars are one of the most powerful ways to make sales.

  • You can counter and smash objections.
  • You can reach a large audience that’s engaged.
  • And don’t forget about being able to command high-ticket prices.

You just gotta love being able to sell offers on the high-end of your marketing value ladder.

Let’s take a quick glance at the two types of webinar funnels that you can utilize.

Don’t worry, it will be quick.

Live Webinar Funnels

Live webinars are overall pretty easy to set up, here’s the process:

  1. Drive traffic to your webinar registration page (you can use the dream 100 method).
  2. After registering, they get sent to the webinar confirmation page.
  3. Lastly, they attend your presentation in the webinar room when it goes live.

You can also add in a few more aspects if you like, like indoctrination pages or a replay page.

Those are fundamentals or setting up a live webinar funnel with the ClickFunnels software.

You can even combine ClickFunnels with live webinar software like WebinarJam.

Let’s move onto the next way to set up your webinar funnel (everyone’s favorite).

Automated Webinar Funnels

So live and automated webinar funnels can have a similar amount of steps.

What makes automated webinars so great is that you don’t need to be there to run them.

Hence the term, automated.

Here are the steps that normally come along with automated webinars:

  1. Drive traffic to your webinar registration page.
  2. After registering, they get sent to the webinar confirmation page.
  3. Your audience watches the automated presentation at the time they selected.

Automated webinars usually come with replays as well.

This allows for more people to see the presentation (which can help you make more sales).

Once again, ClickFunnels can be combined with automated software like EverWebinar.

Helpful Note: That’s how I personally did automated webinars.

And once you’ve finished all of the follow-up emails for your webinar?

You can initialize a Soap Opera Sequence in order to promote other offers.

Soap Opera Sequence: Learn more about this here.

So now that you know two of the powerful ways to utilize webinars with funnels?

Let’s take a look at the best part of the post.

Russell Brunson’s Perfect Webinar Template & Script

So here is a quick breakdown of the Perfect Webinar template.

This will help you get a brief idea of what the webinar structure is all about.

Helpful Note: I won’t be going into 100% detail.

After all, this is a product that comes from Rusell Brunson and that wouldn’t be cool.

I highly recommend that you pick up the Perfect Webinar course yourself.

It will certainly be the best $7 that you’ve ever spent, especially related to webinars.

Let’s begin now.

The Webinar Introduction

Have you ever been on a webinar where it seemed like the introduction lasted forever?

No bueno.

Here is something that you’ll be happy to hear when it comes to the introduction section:

Your introduction should only take about 5 minutes.

The introduction section is beneficial because it allows you to introduce:

  • You (obviously).
  • You specific subject.
  • As well as your credibility.

Here are the specific sections of the introduction (yes, more details for you)!

Big Promise

Your big promise is also going to be mentioned on your webinar registration page.

After all, that’s why your audience was so excited to sign up for your presentation.

Here is an example script for you, straight from the Dotcom Secrets book:

In the next 60 minutes, you’re going to learn my exact strategy on “how to ___ without ___.”

Helpful Note: “How to (awesome) without (suck)” is one of the best headline formulas ever.

Let’s move onto the next section.

Hook To End

So why should your audience stay all the way until the end of your webinar presentation?

This will ensure that they see your sales pitch, which allows you to make many more sales.

Here is another mini-script I learned that came straight from Russell Brunson himself:

Don’t forget! At the end of the webinar, I’m going to give you a secret link where you can download a transcript of everything I’m going to show you today. You have to be watching live in order to get this, so stick around. I promise it will be worth your time.

Make sure that you change up the script when you use it yourself.

You can also offer any type of freebie for those who make it to the end of the webinar.

Command Attention

In order to maximize the number of sales that you make, you need to command attention.

You can do this in a few different ways:

  • Close social media.
  • Set your phone in a different room.
  • Have them get out a pen and paper to take notes.
  • Tell them to close all of the other tabs/windows that they are browsing.

Here is another mini-script that you can also use:

What I’m going to share in this webinar, has the power to change every aspect of your life. So it’s very important that you eliminate all other distractions. Sign out of your social media accounts, stop checking your email, and put your phone in another room because I want you to focus 100% of your attention on this presentation, okay?

Simple stuff. Let’s now move onto the qualification process.

Qualify Yourself

Your audience simply needs to know why you are qualified to talk on this subject.

Here is yet another simple script that will allow you to fill in the blank:

So what makes me an expert on this topic? Here’s my story (tell your story).

Now we are going to take a look into the future crystal ball for our attendees.

Future Pace

Russell Brunson likes to refer to these as imagination exercises, and they work well.

This allows them to paint a picture of what their future will look like after this webinar.

Imagine what your life would be like after you know how to (benefit). Would that make things better for you?

And that wraps up the introduction section, which once again, should be less than 5 minutes.

Onto the second section of the perfect webinar template.

The Webinar Content (The 3 Secrets)

This is the meat and potatoes section of the webinar, and it’s around 60 minutes or so.

This provides the content that is related to the big promise that you made in the beginning.

Here is something important to keep in mind when it comes to content:

  • Focus on one main idea for your webinar.
  • Then break down that main idea into 3 different sections (the 3 secrets)

Let’s dive into the one main idea aspect now.

The One Thing

This is the biggest aspect of your webinar, which is why your visitors showed up originally.

Here is another important aspect of the one thing:

Every teaching point in your webinar must back up this one big thing.

So let’s use an example that Russell Brunson once used for his webinar.

One Big Thing: How to add high-ticket sales to your sales funnel instantly, without you personally talking to anyone on the phone… ever!

And here are the 3 big secrets:

  1. You can make more money in one day selling high-ticket offers than you can in 1 month.
  2. You don’t personally have to sell anything.
  3. You only need a little bit of traffic to make it work.

Did you notice that all three of the secrets are directly related to the one big thing?

This allows you to also cover and smash any objections in the process.

Pretty cool right?

Let’s move onto the third and last section of the Perfect Webinar template.

The Webinar Close (Along With The Secret Weapon)

So right before you get to the close of the webinar, you will have the transition.

This is where you go from talking about your content to starting your sales pitch.

Here is an easy phrase to help you transition:

Let me ask you a question…

That’s where you can literally ask for people’s permission in order to make a pitch.

After all, if your audience loved your content, then they will be more than happy to continue.

Then you move onto the stack.

The Stack

Russell Brunson considered the stack his secret weapon.

He learned this many years from one of his mentors named Armand Morin.

With the stack, your audience tends to only remember the last thing you showed them.

As with many sales pitches, you have your main offer alongside many bonuses.

So you need to have a stack slide.

This slide has everything included in the offer, presented in a long bullet-point list.


This is how you can anchor the offer to help justify the higher price tag:

If all this did was (benefit), would it be worth it?

You can continue that process a few times with multiple benefits.

And last but not least.

The Price Reveal

Here are the steps when it comes to the price reveal:

  1. Show them a much higher price than they will pay (usually double).
  2. Let them know that they will actually not pay that price.
  3. Show the real price.

Here is a mini-script to go along with it:

I’m not going to charge you $1,997, I’m only going to chare you $997.

Feel free to edit the price tag with your offer, of course.

How To Get The Complete Russell Brunson Perfect Webinar Script

perfect webinar script

Quick Russell Brunson Perfect Webinar review. This is, hands-down, one of the best webinar templates that you can get your hands on.

I highly recommend that you pick up the full Perfect Webinar script today.

I’ll leave you with a link to do that:

And that should do it.

Thank you for taking the time to read up more about this specific webinar topic.

Happy webinar marketing!

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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