Website Vs Sales Funnel: Here’s What You Should Use

You must evaluate the differences when it comes to a website vs sales funnel.

After all, online marketing is all about maximizing your efforts with the right tools for you.

So in this beneficial blog post, I’m going to be answering the important questions like:

  • What are the biggest differences between a website and a sales funnel?
  • What are the costs associated with using a website or sales funnel?
  • And most importantly, which tool should you use?

Let’s get right on into it.

What Is The Purpose Of A Website?

website vs sales funnel

A website is simply a collection of pages that gives helpful information about a specific topic.

For my website (shown in the image above), my pages are all related to internet marketing.

That means that I created content under the internet marketing topic, which can include:

  • Landing pages and sales funnels.
  • Social media marketing.
  • Email marketing.
  • Websites.
  • Software.

And so forth.

All in all, your website is going to serve as your home base for anything related to your topic.

If someone needs questions answered when it comes to your topic?

Just send them to your website.

Here are some of the biggest benefits when it comes to using a website.

Instant Authority And Credibility

website interview questions and answers

You can have decades of experience, but it won’t matter if your target audience can’t find you.

That’s where a website comes in.

Extensively writing about your topic immediately puts you in a place of authority.

Plus, big companies will start reaching out to you to see how you achieved success.

I’ll put a link to the interview with me down below (the questions were great).

Highly Related: An Interview With James Canzanella.

When someone needs their questions answered related to your topic:

  • They go to you.
  • They ask you the questions.
  • And they can even purchase from you too.

There’s also the possibility that your audience doesn’t ask you directly.

They can also search for the content that you created and optimized for the search engine.

Website Organic Traffic Growth

This is the most powerful benefit when it comes to having your very own website.

Organic traffic.

Helpful Note: This is what I feel to be the biggest benefit of using websites.

Many people run their online business thanks to getting free traffic from Google.

This is something that every website owner should strive to get (more free traffic).

How Much Does It Cost To Use A Website?

Some good news for you here, as having a website certainly won’t break the bank.

Here is what you can expect to get up and running:

  • A domain name which comes out to around $9 (per year).
  • Hosting which comes out to around $4 (per month).
  • WordPress is free (it usually comes with hosting).

Those are the essentials.

After that, you’ll need to pay more if you want to add premium tools to your website:

  • Autoresponders.
  • Lead generation tools.
  • Pop-ups and alert bars.
  • Premium WordPress themes.

And whatever else that your little heart might desire.

Let’s flip the script not when it comes to a website versus sales funnels.

Onto the almighty and powerful sales funnel now.

What Is The Purpose Of A Sales Funnel?

funnels to help customers

Sales funnels simply help you turn your prospects into customers through a series of steps.

Here is an important fact when it comes to using sales funnels for your online business:

You want to focus on one goal at a time.

Unlike websites, sales funnels are laser-focused in regards to accomplishing one goal.

Here are a few main goals that can be associated with sales funnels:

  • Generating leads.
  • Making a purchase.
  • Filling out an application.

Depending on what the sales funnel software offers, there can be many more goals too.

Related Reading: The best sales funnel builders.

Websites tend to have many distractions on them, which can be in the form of:

  • Videos.
  • Banner ads.
  • Menu-bars and links.
  • Exit pop-ups and alert bars.

And don’t forget about many other ways for entering an email address to getting leads.

Let’s take a look at the first big benefit when it comes to using sales funnels.

Have Everything Under One Roof

Have you ever had the feeling that you needed to glue many pages and software together?

Then having any type of sales funnel software can help you out.

Here are just a few examples of what sales funnel software can come with:

  • Landing pages.
  • Membership pages.
  • Automated and live webinars.
  • One-click upsell and downsell pages.
  • Checkout pages along with order bumps.

Many times, software for sales funnels can even come with their very own autoresponder.

While you might pay a little bit more, you get everything that you need all in the same spot.

Generate More Leads And Make More Sales

If your biggest goal is to generate more leads and sales?

Then the chances are much higher that you’ll want to use sales funnels for your business.

Sales funnels are perfect when it comes to generating more leads and sales for two reasons:

  1. They focus on one goal at a time.
  2. There are no other distractions when it comes to achieving those goals.

That allows for much higher conversions.

Let’s take a look at one of the most popular questions when it comes to sales funnels.

How Much Does It Cost To Use And Create Sales Funnels?

build funnels for your marketing business

With so many sales funnel tools on the market, this is going to depend on what you pick.

As you can see above, ClickFunnels starts at $97 per month and then moves up from there.

A good starting point for this type of software will be around $100 per month.

Down below are two examples of funnel building software at similar prices.

  1. Kartra pricing starts at $99 monthly.
  2. ClickFunnels pricing starts at $97 monthly.

You can also save some money if you plan on looking for other software alternatives.

I’ll leave two more examples down below that cost much less per month:

  1. Builderall pricing is $69.90 monthly.
  2. DropFunnels pricing is only $49 per month.

Keep in mind that while the price is a factor, so are the features that each software has.

Make sure that you do some research so that you can pick the best funnel builder for yourself.

It’s also not a huge investment, especially when you consider the value that you get for the price.

So what’s the difference between a website and a sales funnel?

It should be easy to see now, but you might need some more help when it comes to picking.

Let’s move onto the conclusion now and find out the best use of each.

Sales Funnel Vs Website Conclusion: What Should You Use?

sales funnel vs website

So now you know the differences in the battle of a sales funnel vs the website.

Let’s wrap things up now and take a good look at the pros and cons of each.

This will help you decide which option will be best for you.

Website Pros And Cons

Don’t worry, there are plenty more pros than cons when it comes to a website.


  • Best for blogging.
  • It can overall be the cheapest option.
  • Great for demonstrating your authority.
  • You just can’t beat being able to get organic traffic.


  • Not great for making sales.

As I said, there aren’t many negative aspects of having a website.

Here’s are the main reasons why you should use a website.

Use A Website If

  • You want to blog about your topic (and generate free traffic).
  • You want people to get to know, like, and trust you.

Sales Funnel Pros And Cons

Sales funnels also come with way more pros than they do cons as well.


  • Best for generating leads and making sales.
  • Having everything in one spot is very helpful.
  • You won’t need to glue together a ton of different tools.
  • They have fewer distractions (which can mean higher conversions).


  • Not great for blogging.
  • It can cost more (depending on what you need).

Here’s are the main reasons why you should use a sales funnel.

Use A Sales Funnel If

  • You’re looking to generate more leads and sales.

And if you want to get the best of both worlds? Here is what I currently do and recommend:

Use both a website and sales funnel.

It’s not going to be all that pricey, and here’s how you can utilize each:

  • Use your website for creating authority, blog posts, and free traffic.
  • Use your sales funnel for generating leads and making sales.

Plus, you can also link to your sales funnel from your website.

And that should just about do it.

I hope that this post helped you out when it comes to using websites and funnels.

Down below are a few funnel and websites related posts in case you’d like more information.

Highly Related Posts

Thank you for reading and enjoy building funnels (and websites).

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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