Website Vs Sales Funnel: Here’s What You Should Use

It’s important that you evaluate the differences when it comes to a website vs sales funnel.

After all, online marketing is all about maximizing your efforts with the right tools for you.

So in this beneficial blog post, I’m going to be answering the important questions like:

  • What are the biggest differences between a website and a sales funnel?
  • What are the costs associated with using a website or sales funnel?
  • And most importantly, which tool should you use?

Let’s get right on into it.

What Is The Purpose Of A Website?

website vs sales funnel

A website is simply a collection of pages that gives helpful information about a specific topic.

For my website (shown in the image above), my pages are all related to internet marketing.

That means that I created content under the internet marketing topic, which can include:

  • Landing pages and sales funnels.
  • Social media marketing.
  • Email marketing.
  • Websites.
  • Software.

And so on and so forth.

All in all, your website is going to serve as your home base for anything related to your topic.

If someone needs questions answered when it comes to your topic?

Just send them to your website.

Here are some of the biggest benefits when it comes to using a website.

Instant Authority And Credibility

website interview questions and answers

You can have decades of experience, but it won’t matter if no one knows about you.

That’s where a website comes in.

Writing about your topic immediately puts you in a place of authority.

Plus, big companies will start reaching out to you to see how you achieved success.

I’ll put a link to the interview with me down below (the questions were great).

Highly Related: An Interview With James Canzanella.

When someone needs their questions answered related to your topic?

They go to you.

Or it gets even better and they simply find you in the nearest search engine.

Website Organic Traffic Growth

This is one of the most powerful benefits when it comes to having a website.

Organic traffic.

In fact, many people run their online business thanks to getting free traffic from Google.

This is something that every website owner should strive to get (more free traffic).

How Much Does It Cost To Use A Website?

Some good news for you here, as having a website certainly won’t break the bank.

Here is what you can expect to get up and running:

  • A domain name which comes out to around $9 (per year).
  • Hosting which comes out to around $4 (per month).
  • WordPress is free (it usually comes with hosting).

Those are the essentials.

After that, you’ll need to pay more if you want to add premium tools to your website:

  • Autoresponders.
  • Lead generation tools.
  • Pop-ups and alert bars.
  • Premium WordPress themes.

And whatever else that your little heart might desire.

Let’s flip the script not when it comes to a website vs sales funnels.

Onto the almighty and powerful sales funnel now.

What Is The Purpose Of A Sales Funnel?

Sales funnels simply help you turn your prospects into customers.

Here is one of the most important facts when it comes to using a sales funnel:

You want to focus on one goal at a time.

Unlike a website, a sales funnel is laser-focused in regards to accomplishing one goal.

Here are a few main goals that can be associated with sales funnels:

  • Generating leads.
  • Making a purchase.
  • Filling out an application.

Websites tend to have many distractions on them, which can be in the form of:

  • Videos.
  • Banner ads.
  • Menu-bars and links.
  • Exit pop-ups and alert bars.

And so on and so forth.

Let’s take a look at the first big benefit when it comes to using a sales funnel.

Have Everything Under One Roof

If you don’t feel like gluing many of your pages and software together?

Then having any type of sales funnel software can really help you out.

Here are just a few examples of what sales funnel software can come with:

  • Landing pages.
  • Membership pages.
  • Automated and live webinars.
  • One-click upsell and downsell pages.
  • Checkout pages along with order bumps.

Many times, sales funnel software can even come with their very own autoresponder.

While you might pay a little bit more, you get everything that you need all in one spot.

Generate More Leads And Make More Sales

If your biggest goal is to generate more leads and sales?

Then the chances are much higher that you’ll want to use a sales funnel.

As I mentioned previously.

Sales funnels are perfect when it comes to generating more leads and sales for two reasons:

  1. They focus on one goal at a time.
  2. There are no other distractions when it comes to achieving those goals.

That allows for much higher conversions.

How Much Does It Cost To Use A Sales Funnel?

This is going to greatly depend on the software that you pick.

But when it comes to these two popular options:

  1. Kartra and their pricing.
  2. ClickFunnels and their pricing.

You’re going to be looking at a starting price of just $97 per month.

And yes, I did say just $97.

It’s not a big investment when you consider the value that you get for the price.

Let’s move onto the conclusion of this post now.

Sales Funnel Vs Website Conclusion: What Should You Use?

sales funnel vs website

So now you know the differences in the battle of a website vs sales funnel.

Let’s wrap things up now and take a good look at the pros and cons of each.

This will help you decide which option will be best for you.

Website Pros And Cons

Don’t worry, there are plenty more pros than cons when it comes to a website.


  • Best for blogging.
  • It can overall be the cheapest option.
  • Great for demonstrating your authority.
  • You just can’t beat being able to get organic traffic.


  • Not great for making sales.

As I said, there aren’t many negative aspects of having a website.

Here’s are the main reasons why you should use a website.

Use A Website If

  • You want to blog about your topic (and generate free traffic).
  • You want people to get to know, like, and trust you.

Sales Funnel Pros And Cons

Sales funnels also come with way more pros than they do cons as well.


  • Best for generating leads and making sales.
  • Having everything under one roof is very helpful.
  • You won’t need to glue together a ton of different tools.
  • They have fewer distractions (which can mean higher conversions).


  • Not great for blogging.
  • It can cost more (depending on what you need).

Here’s are the main reasons why you should use a sales funnel.

Use A Sales Funnel If

  • You’re looking to generate more leads and sales.

Down below is a great sales funnel option that you can learn more about:

And if you want to get the best of both worlds? Here is what I currently do and recommend:

Use both a website and sales funnel.

It’s not going to be all that pricey, and here’s how you can utilize each:

  • Use your website for creating authority, blog posts, and free traffic.
  • Use your sales funnel for generating leads and making sales.

Plus, you can also link to your sales funnel from your website.

And that should just about do it.

I hope that this post helped you out when it comes to a website vs sales funnel.

Thank you for reading, and have the best day ever.

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting popular lines from movies.

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