What Is The Purpose Of Webinars? 5 Reasons To Use Them

You’ve most likely seen webinars being used on every corner of the internet, but why is it that so many marketers are using them?

Are there quite a few big purposes of webinars that you might not be aware of? Absolutely, and I’m going to talk all about them in this article for you.

What Is The Purpose Of Webinars?

what is the purpose of webinars

Some of the biggest purposes come along with the ability to generate leads, and convert those leads into higher-ticket sales (around the clock).

That’s only the tip of the iceberg though. As you might have expected, that is going to be plenty of other purposes and perks of using webinars for an online business. Let’s talk about them in more detail down below.

1) Attract A Very Wide Audience (At Any Time)

So let’s role play very quickly. If you happened to have a product, offer, or service, what would be the better scenario for you?

  1. You want only a few people who are interested to see it.
  2. You want a TON of people who are interested (from all over the world) to see it.

If there weren’t any other variables here, then the best possible scenario is going to be #2. With webinars, especially automated webinars, they allow you to reach a very wide audience. Even better, it can be at any time around the clock.

This makes a huge difference when you’re looking to reach an audience that is very far away. For example, I live in the United States, and it’s much easier to reach an audience in New Zealand or Australia with an automated webinar.

For someone who is living in those areas, they can always sign up for an automated webinar at a time that works perfectly for them.

So while a lot of people don’t realize it, (automated) webinars are great for attracting a very wide audience of people who are interested in what you have to offer.

2) Generate Highly Qualified Leads

Attracting an audience is only one of the steps. After you do that, you’re going to want to be able to get those visitors to signup for your webinar. Once you’ve completed that step, you have successfully generated high-quality leads.

This is a great thing, for a few reasons too:

  • You can follow up with them to join the webinar.
  • You can follow up with them to make a purchase.
  • Heck, you can keep following up with them for other offers.

That’s the idea behind building an email marketing list. It allows you to grow an audience where you can provide them with what they need over a long period of time. That could be through information, videos, blog posts, case studies, and of course, products, offers, and services.

3) Provide Valuable Information And Break Objections

I spoke a little bit about providing the information above, and webinars are a great way of doing that as well. Now, there is no one specific way that you can run a webinar. First and foremost, webinars can be:

  • Live.
  • Or even automated (more about that later though).

You can also choose to do a 100% value webinar, or pitch some type of offer at the end. Regardless of what you choose, you’re most likely going to have some type of valuable information at the beginning of your webinar.

Aside from that, webinars are great when it comes to breaking common objections. After all, if you’re looking to sell a product about blogging and article writing, you just might need to break the objection of ‘SEO being dead’ which is something that seems to be more common among fools nowadays ­čśŤ

4) Make High-Ticket Sales

I’ve subtlety mentioned this before, and now I get to talk about one of the juiciest benefits of webinars: making high-ticket sales. Webinars are so much different when compared to other forms of selling, such as a sales letter.

Given the fact that you can give valuable information, answer questions, break objections, and interact with your audience, it overall becomes much easier to sell those types of high-ticket offers. When I refer to high-ticket, the common price range I’m talking about is anywhere from $497-$1,997.

You can see how someone’s business can suddenly snowball once they start making just a few sales a week with webinars. That’s thanks to the power of webinars, and one of the biggest purposes of using them. Don’t worry though, as I’ve saved the best for last.

5) Leverage Webinars To Automate The Entire Process

Keep in mind a lot of the great purposes and benefits that I have previously mentioned so far. Now with those perks at the top of your mind, now I want to let you know that you can automate the entire process. How cool is that?!

Note: The one thing that you need to do is send traffic to your webinar. You got that, right?

I often refer to automation as music to any marketer’s ears. It’s beneficial for a few big reasons such as:

  • Allowing you more freedom.
  • Being able to generate leads and make sales around the clock.
  • Freeing up more of your time to work on other important business aspects.

So if any of those perks above sound good to you? Then there’s a good chance that you’ll want to at least try using webinars for your online marketing. Keep in mind that webinars don’t have to be live, but it’s a good idea to start with live webinars first.

What Is A Webinar Used For? Closing Words

what is a webinar used for

Overall, a webinar is going to be used to attract a wide audience, generate leads, and make high ticket sales.

Those are only a few of the purposes and perks of using webinars online. By now, it should be easy to see why so many business owners use webinars with their online business.

Thank you for taking the time to learn more about webinars, and I’ll leave you with a few very helpful resources when it comes to webinars.

Thanks again for reading, and all the best with webinars!

James Canzanella
 

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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