Why Do Businesses Use Webinars? 4 Big Reasons Why
So why does it seem like so many businesses are running webinars nowadays? It is just some type of marketing misdirection, or could it be possible that these marketers know something that you might not know?
Let’s take a look at a few of the big benefits when it comes to using webinars online.
Why Do Businesses Use Webinars?
Businesses use webinars for a wide variety reasons. A few reasons include the fact that they are great for generating leads, making higher-ticket sales, and they can be completely automated.
The devil is in the details, though. As there’s much more that meets the eye when it comes to running webinars. Let’s dive deeper into those details so that you can get a good idea of what to expect from them.
1) Webinars Are Ideal For Making High-Ticket Sales
Let’s start things off with one of the biggest benefits of webinars. Not only are they ideal for making sales, but they are one of the best ways to make high-ticket sales online.
I’d have to say that there is only one better way of making high-ticket sales, and that would be getting on a call with someone and selling that way. However, I understand that a lot of people don’t want to do that.
On the other hand, webinars are usually (at least) 60 minutes long, so you have plenty of time to provide helpful information, answer questions, and break objections before you get to your pitch.
With all of those reasons in mind, it’s much easier to sell products, offers, or services that are anywhere from $497 to even $1,997.
Because of that, webinars offer businesses the unique ability to really skyrocket their sales and overall income. I’m sure that it’s easy to see why businesses run webinars for that one reason alone. However, there are quite a few more.
2) Webinars Are Cost-Effective
This reason goes hand-in-hand with what I just talked about, but it’s something that also needs to be mentioned. The fact that webinars are cost-effective is a very big reason to use them.
With plenty of great webinar software tools that you can use, the pricing certainly is something that you’ll like. To make things even better, it overall becomes a little easier to get a return on your webinar software investment, especially for the fact that you’re selling higher-priced offers.
As an example, the pricing of EverWebinar starts at $99 per month. For another example, the pricing of WebinarJam starts at $499 per year (which is around $41 per month).
That means it’s only going to take around 1 sale to not only break even but in profit (which is also dependant on the price of your offer). So that’s something that you want to keep in mind when it comes to running webinars. They are certainly cost-effective, as they pretty much can pay for themselves.
3) Webinars Are Great For Generating Leads
Aside from making sales, webinars can also help you generate leads. Consider webinars to be the complete marketing package, and I’m still not done talking about what they can do, too.
When it comes to generating leads, webinars can be quite the changeup when you consider many of the other ways that businesses can generate leads online. A few examples can include:
- White papers.
- PDFs and eBooks.
- Video training courses.
- Cheat sheets and guides.
- Templates and case studies.
And the list goes on and on. I’ve noticed that sometimes business owners need more ideas when it comes to generating leads. Their old methods might have started converting lower, or maybe their audience isn’t interested in them.
That’s when the almighty webinar comes into place. It allows you to generate leads while providing valuable information that your audience needs, and you get the opportunity to make sales at the end.
Granted, webinars are going to be the most useful if you have some time of product, offer, or service that you need to sell.
4) Webinars Can Be Completely Automated
Alright fine, maybe I saved the best benefit for last, and it’s the fact that webinars can be completely automated. If you’ve never used webinars before, then this might be marketing music to your ears.
Here’s an idea of what the process looks like when you automate your webinars:
- You send traffic to your webinar (alright fine, that’s the one thing that you need to do).
- Visitors register for your webinar and either wait or go straight to the presentation.
- Your attendees watch your webinar presentation and add comments in the chatbox.
- Your attendees (hopefully) make it to the end of the presentation.
- Lastly, a purchase can be made.
The purchase process can be completely automated too. When it comes to the checkout process, as well as members being able to access what they purchased. Just keep in mind, you might need some other tools for that.
Don’t forget that you can even automate the emails that get sent out to your subscribers as well. Just about everything is automated, and it’s such a big deal to a lot of business owners. It allows them to free up their time and focus on other important aspects of their business.
Just keep in mind that you’ll usually want to do a few live webinars before you automate the process. After all, you need some type of pre-recorded webinar to use for your automated webinars. I talk more about that in the article down below.
Related: Do webinars need to be live?
So there are plenty more reasons why businesses choose to use webinars. Other examples include:
- Being able to reach a very wide audience all over the world.
- Providing valuable information to your audience.
- Market research.
Don’t forget that you can interact with your audience on webinars. Sometimes it’s nice to hear directly from your audience about what they like, what they don’t like, and what they need help with.
Webinars For Businesses: Closing Words
Webinars are ideal for businesses. They are great for generating leads, making higher-ticket sales, and they can be completely automated.
So there you have it. There’s a reason why you see so many big marketers utilizing webinars nowadays, and it’s because they work. Not only do they work, but they also work really well.
Related: No. Webinars are NOT dead.
I hope that helps you out when it comes to the benefits of running webinars for businesses. I’ll leave you with a few helpful resources when it comes to running webinars, as well as selling efficiently with them.
- The Perfect Webinar template and script.
- WebinarJam software for your live webinars.
- EverWebinar software for automating your webinars.
Enjoy, and happy webinar marketing!