Kartra Vs Shopify: Comparison Along With Integration Information

So what are some of the biggest differences when it comes to Kartra vs Shopify?

This post is going to quickly help you answer that question (and much more).

In fact, you’ll be able to correctly identify which software is best for your online business.

I imagine that you’re anxious to find out so let’s get started as soon as possible.

Shopify Vs Kartra: Quick Comparison Video

shopify vs kartra

As stated in the introduction, I wanted to quickly help you with this specific comparison.

So that’s exactly what I did.

I highly recommend watching the Shopify vs Kartra video that I created down below.

It will quickly explain the main reasons why you should be using Kartra or Shopify:

I spoke about Kartra first in the video, so here is the link where you can try them out:

The Kartra trial lasts 14-days but I figured out a way to actually extend it to 30 full days.

I’ll show you exactly how it’s done in the next section as I introduce Kartra.

Enter Kartra.

Kartra: What This Software Has To Offer And The Overall Cost

Kartra isn’t going to be as popular when you compare them to Shopify.

So let’s start by talking a little bit about what Kartra is all about.

Kartra is a tool that’s been out for a few years now and as shown above, their tagline is:

Your online business made easy.

What makes Kartra so popular is that it gives you everything you need all in one spot.

Here are some of the main assets that you can create when using Kartra:

  • Checkout pages.
  • Landing pages and sales funnels.
  • You can even send emails with their email marketing platform.

From The Start: Kartra has many more overall online business tools and features.

Don’t worry, I’ll be talking about some of their main tools in the rest of this post.

And before I forget, there is a little-known way to extend the duration of your trial.

Please check out the link down below for the easy tutorial (the link opens in a new tab).

Helpful Tutorial: How to get your Kartra 30-day trial.

Now I can show you some of the powerful features that come along with Kartra.

In fact, let’s start with what Kartra does the best.

Kartra Landing Pages And Sales Funnels

Kartra is going to be the overall superior option for creating landing pages and sales funnels. You can see for yourself here.

There’s not going to be a ton of overlap in this section when it comes to Kartra vs Shopify.

After all, Shopify is more about creating storefronts as opposed to landing pages in general.

With that being said, let’s talk a little bit about pages and funnels that come along with Kartra.

Just like many other tools for building sales funnels, creating your pages starts with:

  • Figuring out the type of landing page or sales funnel that you want to create.
  • Picking the perfect template to help you quickly get your landing page live.
  • Editing the rest of your landing pages.

When it comes to Kartra, there are also many different types of pages that you can create.

This is beneficial because more options can lead to more testing and higher-conversions.

Here is a quick list of the various types of marketing pages that you can create with Kartra:

  • Review pages.
  • Product launch pages.
  • Sales letters and video sales letters.
  • Squeeze pages (otherwise known as lead generation pages).

Those are just a few small examples of different types of pages that you can create.

In fact, you are only limited by your imagination.

The screenshot that I added below showcases a few more page templates that you can use:

The overall process for actually creating your marketing pages with Kartra is pretty easy.

Upon choosing your template, Kartra then takes you to their drag and drop editor.

So what’s the process like when using their editor?

Drag and drop simple.

At least that was the first impression that I had after using what they offer.

Let’s take a closer look at what the drag and drop interface looks like now.

Have a look at the screenshot below and you can see what the setup is like:

Have a look at the top part of the Kartra screenshot above.

Kartra gives you the ability to edit your pages and how they look on:

  • Tablet.
  • Mobile.
  • Desktop.

This is beneficial because it means that you won’t lose any extra conversions.

All of your pages and sales funnels will be properly formatted to increase your conversions.

Aside from that, the bulk of the editing tools can be found on the left side of the editor.

Something that I’d like to point out is the section called block templates.

This is like getting a good percentage of your landing pages already done for you.

You can see exactly what I’m talking about down below in the picture:

Having many of these block templates is just another way to quickly create your pages.

Things get better too given the fact that you can really accelerate the process.

Kartra also features done-for-you campaigns.

Compared to many of the best sales funnel tools, only Kartra has done something like this.

And they certainly aren’t some random marketing campaigns thrown together.

They were created by some of the best marketers such as:

  • Andy Jenkins (may he rest in peace).
  • Frank Kern.

Not only were they created by those two marketers, but they’ve done millions of dollars.

Plus, 90% of the heavy lifting has already been done when it comes to these campaigns.

You can see a few of the available campaigns in the screenshot that I added down below:

Each done-for-you campaign comes with numerous amounts of different assets.

So what you end choosing will be up to the specific goal that you’re looking to accomplish.

I bring all of this up because it’s something that’s rarely talked about with Kartra.

Aside from their pages and done-for-you marketing campaigns, Kartra also allows you to:

  • Capture leads using forms.
  • Increase your conversions by split-testing.
  • Capture more leads and make more sales with pop-ups.

And one last benefit when it comes to their pages is the statistics that come with them.

With Kartra, you are also able to track:

  • Goals.
  • Visitors.
  • Revenue.
  • Time on-page.

That should give you a good idea of what Kartra has to offer in terms of marketing pages.

Compared to Shopify, Kartra is the big winner in this specific section.

Given the fact that you can create sales funnels, you’ll also need something for making sales.

Yup, Kartra does also come with their very own shopping cart.

Let’s take a look at that next.

Kartra Checkout Pages

This feature isn’t going to be one of the biggest tools that Kartra offers.

However, it’s important to bring up for two very important reasons:

  1. It’s very comparable to Shopify.
  2. You’ll need it if you want to sell products, offers, or services.

Let’s talk a little bit about what you can expect when using Kartra checkout pages.

First things first, you get everything that you need to sell online including tools such as:

  • One-click transactions.
  • Multiple price points.
  • Professional looking checkout pages.
  • Upsells, downsells, and even order bumps.

You also have the ability to embed your checkout pages as shown in the picture above.

There’s also the option to have a standalone checkout page as shown in the picture below:

This specific tool also comes along with many perks to help increase your conversions.

A few examples of them include:

  • Coupons and promotions.
  • Trials and initial payments.
  • One-time sales or the coveted recurring payment subscriptions.

There’s also upsells, downsells, and cross-sells (as I previously mentioned).

All in all, their checkout pages definitely get the job done when it comes to selling:

  • Offers.
  • Products.
  • And any type of service.

But when it comes to selling anything eCommerce related with their checkout pages?

There is going to be a better alternative that I’ll be talking about soon.

In the meantime, Kartra comes with many more tools than what I’ve talked about.

Let’s take a look at a few more tools that you’ll find with Kartra.

More Kartra Features

Another effective feature (that’s not as popular) would have to be Kartra memberships.

In fact, Kartra memberships have even been recommended over other WordPress plugins.

Kartra Vs MemberPress: This article has the details.

Luckily enough, you utilize the same drag-and-drop editor when creating memberships.

In other words, you can expect another smooth process.

All, in all it’s another great tool that goes hand-in-hand with creating sales funnels.

Plus who doesn’t want to make a recurring income through monthly membership programs?

This is something that Shopify offers, but it’s by utilizing an extra app add-on.

Something else that Kartra offers is going to be their email marketing platform.

With Kartra’s email marketing platform, you can create automated and advanced campaigns.

Have a look down below at the screenshot for an example automated campaign:

This might be the best tool for you or it just might not have any benefit whatsoever.

With Kartra, everything is all-in-one, and that means their email marketing as well.

So if you choose to use Kartra, you won’t need to get any other email marketing tools.

That’s why Kartra is dominant against many other online business platforms.

But when it comes to comparing them to other email marketing tools?

Many times the standalone email tool is going to be best for just email marketing.

Kartra also comes with a wide variety of many more tools for building your online business.

I’ll add a link to my review down below if you’d like to see what else they have to offer.

Related Article: My review of Kartra.

So how much is it going to cost to use this all-in-one online business building software?

Here are the quick pricing details.

What’s The Kartra Pricing?

At the time of writing this, Kartra comes with four pricing packages to choose from.

Here is the quick list for you:

  • The Kartra Starter plan is $99 per month.
  • The Kartra Silver plan is $199 per month.
  • The Kartra Gold plan is $299 per month.
  • The Kartra Platinum plan is $499 per month.

As shown in the screenshot above, the Kartra Silver plan has overall the best value.

This is because it’s the first plan that introduces many unlimited perks (seen above).

Would you like some more information about picking the best pricing plan?

Then be sure to check out the article below that I created regarding that topic.

Highly Related: Picking the best Kartra pricing plan.

So you now have a great idea of what Kartra is all about and what they have to offer.

When it comes to being compared to Shopify?

This online business software is going to be super-helpful when it comes to:

  • Creating landing pages and sales funnels.
  • Selling any type of product, offer, or service (not so much eCommerce though).

I’d highly recommend that you give them the try that they deserve.

I’ll put a link down below where you can get started today:

So that’s the first half of the Kartra vs Shopify comparison.

Given the fact that you now know what Kartra is going to be the most helpful for?

This makes it much easier to identify when Shopify is going to be the best for you.

Enter Shopify.

Shopify: What This eCommerce Software Has To Offer And The Overall Cost

As the tagline states (shown in the screenshot above), Shopify can help you:

Start a business, with everything you need all in one place.

Ironically enough, Kartra has a very similar tagline in terms of getting everything you need.

However, I’d add a word in that tagline to make it say this instead:

Start an eCommerce business, with everything you need all in one place.

This makes the entire Shopify vs Kartra comparison so much easier:

  • Shopify is best for eCommerce businesses.
  • Kartra is best for non eCommerce businesses.

I’m getting ahead of myself though 🙂

Shopify also comes with the ability to try them for free for fourteen days.

I’ll add the link down below where you can get started:

Helpful Note: You don’t even need a credit card to utilize your free trial.

I’m going to talk too much about Shopify as I imagine you know what they’re about.

This is thanks to the two bullet points that I added earlier in this section.

Nevertheless, let’s take a look at what makes Shopify so powerful.

Shopify Online Stores

Spoiler alert: Shopify absolutely dominates when it comes to creating online stores for selling any type of eCommerce products.

Thanks to many great themes, these eCommerce stores also happen to look great too.

Let’s rewind back a little though.

We know that Shopify is all about creating online stores to help you sell more products.

What you might not realize is that these stores come with a plethora of helpful perks.

As stated in the beginning, you can choose from many themes when you get started.

Themes are similar to templates simply because they give you something to work with.

Note From James: Staring at a blank screen wondering what to create is the worst!

Down below is another example of a free boxing theme that I happen to like:

Shopify offers well over 70 themes for you to choose from.

Yes, you can also use your very own domain and brand your store however you like.

There are a few other perks when it comes to storefronts such as:

  • Editing HTML and CSS (not my cup of tea).
  • Being mobile-optimized (which is a must nowadays).
  • Web-based builder as well as a full blogging platform.

Now, I understand that the main idea of Shopify is for creating websites to sell products.

However, I always recommend that you use WordPress separately for all of your sites.

Especially if you plan on blogging long term as I do.

This is the reason why I recommend WordPress for blogging compared to any other platform.

This is something that I’ve talked about a ton in many other posts.

You don’t need to read them, it just states that WordPress is going to be the best for blogging.

There’s always the option to add eCommerce products to your WordPress site with a plugin.

So that’s a little bit of information when it comes to the aesthetics of Shopify online stores.

Let’s take a quick glance at what can ultimately help you make all of the sales with stores.

Shopify Checkout Pages

Yup, Shopify also has their very own shopping carts for making sales.

Shopify also comes along with many great perks for increasing your sales as well.

A few of the shopping cart perks include:

  • Free SSL certificate.
  • Abandoned checkout recovery.
  • You can accept credit cards (there are over 100 payment gateways).
  • You can also create discounts and manage the promotions that you run.

Not only are the mobile-optimized, but their checkout experience is 60% faster.

This will ensure that you don’t lose any customers thereby increasing your conversions.

I also mentioned above that there over 100 payment gateways to choose from.

This is beneficial because it also allows customers to pay however they choose.

Now Shopify comes with a ton more features.

I would recommend that you check them out personally to see what they offer.

In the meantime, I’d like to speed things up and get to the grand finale of the post.

Let’s take a quick look at the pricing of Shopify.

What’s The Shopify Pricing?

Shopify is overall going to be much cheaper software between the two.

This is simply for the fact that Kartra comes with much more than Shopify.

Either way, here are the three pricing plans that Shopify currently offers:

  • The Basic Shopify plan is $29 per month.
  • The (Standard) Shopify plan is $79 per month.
  • The Advanced Shopify plan costs $299 per month.

The basic plan is going to be best for anyone who is new to building a business.

The middle plan is great when you need to start growing.

Lastly, the advanced plan is for those who need to seriously start scaling.

So those are some of the biggest differences when it comes to Shopify vs Kartra.

Let’s move to the end where I’ll help you make the best pick for your online business.

Kartra Vs Shopify Summary Conclusion

kartra vs shopify

Kartra Vs Shopify Summary. Kartra is dominant for building your online business through the use of landing pages, sales funnels, and much more. Shopify is perfect for launching and building your eCommerce business.

When it comes to talking about having a choice between Kartra or Shopify?

It actually ended up being a much easier comparison than I thought it would be.

Anyway, here are the main reasons for using each of these software platforms.

Starting with Kartra first.

Use Kartra For

  • Building and growing your online business.
  • Utilizing membership sites for online courses.
  • Selling your non-eCommerce products, offers, or services.
  • Creating high-converting landing pages and sales funnels.

So we already talked about how powerful Kartra is for pages and sales funnels.

It’s also going to be beneficial for any type of digital marketer.

This is for the fact that you can sell your products, offers, and services with Kartra.

Sounds good to you?

Then I highly recommend that you give Kartra the trial that they certainly deserve:

So those are the obvious reasons why you’d want to use Kartra over Shopify.

Let’s flip the script and take a look at why you might want to use Shopify.

Use Shopify For

  • Selling eCommerce products.
  • Building and growing your online eCommerce business.

It doesn’t get any more straightforward than that.

Shopify is strictly going to be better for selling anything eCommerce related.

In fact, it’s one of the best platforms when it comes to selling physical products.

So if that’s what you had in mind?

Then definitely go with Shopify for all of your eCommerce needs:

And that should almost conclude the comparison when it comes to Kartra vs Shopify.

There is also one more option if you want to get the best of both worlds.

Kartra Shopify Integration

There is also the option for connecting both with a Kartra and Shopify integration.

Just keep in mind that you would need Zapier in order to make this integration work.

As it says in the screenshot that I added above:

  • In a matter of minutes and without a single line of code…
  • Zapier allows you to automatically send info between Kartra and Shopify.

Pretty cool right?

But that concludes talking about both of these great online business-building tools.

Thanks again for stopping by and regardless of which software you go with?

I truly hope that it helps you build and grow your online business.

I’ll some related comparison posts below where you can learn more about Kartra.

Related Kartra And Software Comparison Posts

Thanks again for reading and have a fantastic day!

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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