Russell Brunson Supplement Funnel: Copy This Exact Template

I remember when I heard about the first Russell Brunson supplement funnel.

In fact, it was one of the first times that I heard about Russell Brunson.

Long story short, he had a supplement funnel that was doing 5 figures per day.

Don’t rub your eyes as that’s not a typo above.

So I perfectly understand why you’d be interested in more information about this.

I’m excited to get started, so let’s get this shown on the road.

Copy Russell Brunson’s Supplement Funnel

So what’s better than learning about the concepts of a high-converting supplement funnel?

Being able to copy that same template that he used.

You can do this by getting a free trial of the ClickFunnels software below.

You get to unlock it for free by using the ClickFunnels software.

Let’s continue now.

The Concept Of The Supplement Funnel

This is going to be the section where I walk you through how this supplement funnel works.

Overall, it’s a pretty simple process (but don’t let that fool you as it works very well).

Allow me to break down each of the steps for you, starting with where all of the magic happens.

Supplement Funnel Sales Message

Your sales message is obviously going to be important when it comes to sales.

For this particular sale funnel that you can copy, there are two aspects of your message:

  1. Words on the screen.
  2. As well as a sales video.

Combining them both is great because people can pick and choose the message they watch.

If you’re not great at writing sales copy, there are always Funnel Scripts that you can use.

This is a tool that Russell Brunson recommends and goes hand in hand with ClickFunnels.

I’ll leave a related post down below where you can learn more about Funnel Scripts.

Let’s move on to the next step when it comes to selling supplements with this funnel.

You’re going to love this step!

Supplement Funnel Checkout Page And Order Maximizer

This is where someone arrives after they get down with your sales message.

Helpful Note: The sales message could have been a letter, video, or even both.

I don’t have an official name for this page, but the order maximize seems perfect here.

This page has two big goals:

  • Allow your visitors to make a purchase.
  • Allow your visitors to purchase more than one supplement.

They still have the option to purchase one bottle of whatever it is that you might sell.

However, there’s also the option to be able to sell:

  • 2 supplement bottles.
  • 3 supplement bottles.
  • 4 supplement bottles.

And so on and so forth, but I think you get the idea.

It’s an extra step that a lot of people seem to forget about when selling supplements.

But just think about how many more sales that you can make from a page like this.

Pretty cool right?

So after they pick the amount that they’d like to purchase, then they go to the upsell page.

Supplement Funnel Upsells (Also Called One Time Offers)

So here is a great rule of thumb that I want to mention before we begin:

  • If selling digital products, don’t offer more of the same thing for an upsell.
  • When selling supplements, do offer more of the same thing for an upsell.

There’s a big difference in terms of info products vs supplements.

I wanted to make sure that you understand that.

Now here is a pop quiz for you (let’s see if you can answer correctly).

Which one of these quick headlines is going to be best for you to use on this page:

  1. Your order is complete, and here is a special offer.
  2. Your order isn’t complete, and here is a special offer.

If you chose number two, then you would certainly be correct.

The reason for this is that you don’t want to end the buying process for your customer.

Also, by saying that the order isn’t complete (yet), they will pay much more attention.

Let’s move to the last step now.

Supplement Funnel Order Confirmation

There’s much more than meets the eye when it comes to an order confirmation page.

Here are the two main goals that you’re looking to accomplish:

  1. Confirm the order.
  2. Allow your customers to make more purchases.

Russell Brunson talks about how a lot of people like to wait to offer more supplements.

On the same note, he doesn’t recommend doing that at all.

The reason is that your customers are still in the buying process (or mood).

You know how it can be when you purchase something, and it’s an exciting process.

So by adding extra offers here, it’s going to be an easy way to make more sales overall.

I hope that you got a lot from this post in terms of the structure and how it works.

I’m not done yet though, so let’s now move to the closing of this article.

Supplement Funnels: Closing Words

This Russell Brunson Sales Funnel is both simple to use and effective at maximizing the amount of supplement sales that you make.

Don’t forget that you can make plenty of tweaks and edits to this specific funnel.

Here are a few examples of things that you’ll want to change (or might want to):

  • The pricing.
  • The sales message.
  • All of your products as well as their pictures.
  • The videos (you’ll want to re-do and add in your own).
  • You can also add more offers on the order confirmation page.

If you don’t have any other supplement offers, you can also add affiliate offers.

Just some food for thought, if there’s any other related product to add in that spot.

I want to say thank you for taking the time to read all of this supplement funnel article.

Thanks again and I hope that you enjoy your professional supplement funnel!

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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