Jasper.ai PAS Framework: Examples Of This Copywriting Formula

The Jasper.ai PAS framework is yet another great template that you can use.

It’s perfect for many of your marketing needs, and the PAS framework stands for:

  • Problem.
  • Agitate.
  • Solution.

And in this article, I’m going to show you how to use this specific template in Jasper.

I also want to let you know that there’s also a bonus that you can get with Jasper.

So let’s get started right away.

How To Use The Jasper.ai PAS Framework Template For Your Marketing

jasper.ai pas framework

So getting to the spot where you can access this specific template is very easy.

Even if you don’t have an account, I’ll show you how to get a free trial as well.

Either way, here are the steps:

  1. Click on Templates on the left side of the screen (shown in the image above).
  2. Click on the Frameworks button under the Templates title.
  3. Click on the PAS Framework.

Everything is shown above in the screenshot above.

And if you haven’t gotten around to getting started with Jasper yet?

Then I have a nice little treat for you:

Even better, that link comes along with a bonus of 10,000 free words for you to use.

This means that you can test a LOT of these templates, just to make sure you like them.

Pretty cool, right?

I’ll add a link down below in case you need help with the signup process as well.

Related: Jasper.ai free trial help.

Either way, down below is a picture of what the PAS framework section looks like:

jasper.ai pas template

So there are four sections that you can mess around with (2 are the most important).

Here is a list of them and what you can/should add:

  1. Company/Product name: this is self-explanatory.
  2. Product description: write as much as you can about what your product offers.
  3. Tone of voice: there are over 15 voices to choose from, I happen to love using witty.
  4. Outputs: this is how many results you want Jasper to create for you.

Something to keep in mind is that this doesn’t always have to be a product or brand.

You can even use this formula for smaller things, such as lead magnets and free gifts.

Either way, once you enter the appropriate information, click on Generate AI Content.

Let’s look at three different examples so that you can get a good idea of the results.

PAS Example #1

jasper.ai pas example

The first example came from me making up a random product name.

Here are all of the details down below in case the image is harder to read.

Company/Product name: Golden Traffic

Product description: Golden Traffic is an information product that shows you how to get organic traffic through the use of blogging, YouTube, Facebook, and TikTok. Through the process, you’ll also be able to generate leads and send follow-up messages, allowing you to make sales while you sleep.

Tone of voice: Witty

So something I want to mention when it comes to using any type of Jasper template.

It’s a best practice to be as detailed as possible with your product description.

Otherwise, Jasper will have to guess what your product is about which leads to errors.

With that being said, let’s take a look at what Jasper created for this example.

Problem: Driving traffic to your website is hard. You can spend hours upon hours creating blog posts, recording videos, and posting on social media, but you’re not guaranteed to see any return on your investment.

Agitate: Not only is it tough to generate traffic, but it’s also incredibly difficult to convert that traffic into leads and sales. Most people who try to do this end up failing in their efforts.

Solution: Golden Traffic offers a step-by-step guide that takes the guesswork out of getting organic traffic. We’ll show you how to use blogging, YouTube, Facebook, and TikTok to get more website visitors who are actually interested in what you have to offer. Plus, we’ll help you create follow-up messages that turn those website visitors into paying customers.

So not too bad of a result when it comes to using the PAS marketing formula.

Here is another result that came from this Golden Traffic example.

Problem: You want to increase your website’s organic traffic, but you don’t know how.

Agitate: It can be incredibly hard to get your site seen by the right people without spending a fortune on ads. And even then, there’s no guarantee that your traffic will convert into customers.

Solution: Golden Traffic is an information product that shows you how to get organic traffic through the use of blogging, YouTube, Facebook, and TikTok. Through the process, you’ll also be able to generate leads and send follow-up messages, allowing you to make sales while you sleep.

So this one was pretty good, but you might have noticed something similar about it.

The solution actually ended up being similar to the original product description.

That can happen.

As I’ve mentioned many times, Jasper isn’t always going to be 100% perfect.

No problem here though, as you can just generate more results to your liking.

Be sure to try it out for yourself and use what you get for your online marketing:

Let’s look at another example for a completely different product.

PAS Example #2

This next example is going to be about a product that you just might be familiar with.

I won’t keep you guessing any longer, the product is Jasper, of course.

Here are the details that I used when creating this specific example.

Company/Product name: Jasper.ai

Product description: Jasper is an AI-enhanced copywriting software that makes it fast and easy to create content for your blog, social media, website, and more.

Tone of voice: Witty

You might have noticed that I like using witty for my tone of voice.

It perfectly matches my voice, but there are plenty of other options for you to pick from.

Either way, here is the first result that I got from using the PAS formula template.

Problem: Writing blog posts, social media content, and website copy can be time-consuming.

Agitate: You want to write more often, but you’re tired of writing the same old things over and over again. It’s hard to find new ways to say the same thing in different words or sentences.

Solution: Jasper is a smart AI that writes great marketing copy for your business using the Problem Agitate Solution formula. With this software tool, you’ll be able to churn out better quality content in less time than ever before! Use it for your own blogs, social media updates, product pages and even landing pages!

I don’t know about you, but I love this specific line in the Agitate section:

It’s hard to find new ways to say the same thing in different words or sentences.

This is one of the BEST hidden benefits when it comes to Jasper.

If you’ve ever felt like you were saying the same thing over and over with your marketing?

Well, that’s what Jasper can help with.

It’s as if it breathes some new life into your copywriting and marketing message.

Let’s check what else this software had to say, well, about itself ­čśŤ

Problem: Writing good content is hard.

Agitate: There are so many different types of content you need to create every month, and it’s almost impossible to keep up with the deadlines for each one.

Solution: Jasper is a copywriting software that allows your business or website to create great quality content at scale by using AI technology. With just a few clicks, you can generate blog posts, social media updates, and more in minutes instead of hours or days. This way you can spend more time working on other important tasks for your business such as customer support or sales rather than writing articles all day long!

I don’t know about you, but those two Jasper examples were very nicely done.

That’s just my opinion though:

So those were two separate examples of the PAS formula being created by Jasper.

Let’s move on to the third and last example of this formula being created.

PAS Example #3

jasper.ai pas demo

This last example is related to another random product that I called Wonderful Webinars.

You can get the details down below for the information that I added in:

Company/Product name: Wonderful Webinars.

Product description: Wonderful Webinars is a brand new software that allows you to create and run automated and evergreen webinars around the clock, even if you don’t have any technical experience.

Tone of voice: Witty

This is an example where I could have added a little bit more information in the description.

Nevertheless, let’s take a look at the results that I got back from Jasper.

Problem: You know that webinars are a great way to attract leads and convert them into customers, but you don’t have the time or technical experience to run them yourself.

Agitate: It’s tough enough trying to find the time to create a webinar, let alone run it live. And if you’re not comfortable with technology, then chances are you’re not going to be very successful running your own webinars.

Solution: Wonderful Webinars take all of the guesswork out of creating and running automated webinars. With this software, you can create and launch a new webinar in minutes, without any prior experience or technical knowledge. Plus, our evergreen webinars keep on bringing in leads and sales long after you’ve launched them.

Alright, so both the problem, agitate, and solution were all spot on.

I love how it talked about some of the biggest pain points when it comes to webinars overall.

Some of those big pain points include:

  • Not having time.
  • Being able to run a webinar.
  • Not having any technical experience.

There’s some great usage of copywriting in that example.

Let’s look at the last example using the same product name and description.

Problem: You want to run webinars but don’t have the time or experience to do it yourself.

Agitate: Not only do you not have the time, but you also don’t have the technical know-how to make it happen. You’re stuck in a Catch-22.

Solution: Wonderful Webinars are here to help. This software makes it easy for anyone to create and run automated and evergreen webinars around the clock, without any of the hassle.

This one is simple, and straight-to-the-point.

I happen to like the first one best, just because it really pushes on the problems with webinars.

Either way, you can always combine parts from each of the results that get generated for you.

All in all, I would say that this was a very good showing of what Jasper.ai can offer for you.

Do you need to look at more examples before you get started?

I’ve got help for you there as well.

Down below are a few related articles that will give you even more information about Jasper:

Let’s wrap things up and move to the end of the article now.

PAS Copywriting Formula With Jasper.ai: Final Words

The PAS copywriting formula is very helpful when it comes to targeting your perfect audience, and offering them the solution that they certainly need.

The best part about the PAS copywriting formula might as well be Jasper, actually.

You can turn off your thoughts and let Jasper do most of the heavy-copywriting-lifting.

If you haven’t gotten to test it out yet, then I highly recommend it:

I’ll also leave you with a few more related Jasper articles.

Just in case you’d like to see more of this software in action.

Thanks again for stopping by, and I hope that you enjoy using this software.

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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