ClickFunnels For Photographers: Utilizing A Two-Step Sales Funnel

So what is going to be the best way to use ClickFunnels for photographers?

After all, there’s plenty of ways to use this software when it comes to:

Generating leads.
And then turning those leads into clients and customers.

However, this software is going to be perfect when it comes to creating sales funnels.

Be sure to keep on reading in order to see exactly how it’s done.

Sales Funnels For Photographers: What It Is And How It Works

So allow me to address the million-dollar question at the start of this post:

Can you use ClickFunnels for photography?

The answer is YES!

Here is something that not too many people realize about ClickFunnels:

You can use this software for online businesses.
You can also use software for offline businesses.

Heck, I like to joke around and say that even dummies can use ClickFunnels!

This is all done thanks to the concept of sales funnels which is perfect for photographers.

So what is a sales funnel anyway?

A series of steps that turn your visitors take in order to reach a goal.

The goal can always change based upon what you’re looking to accomplish.

For example, when it comes to using sales funnels for photography:

You might be looking to generate leads for your photography business.
You then would need to turn those leads into lifelong paying customers.

In a nutshell, a sales funnel will help you turn visitors into paying customers (or clients).

Or when it comes to being a photographer, hiring you to take pictures for a big event.

Now, how exactly can you create a high converting sales funnel using this software?

Let’s take a look at the sales funnel process right now.

ClickFunnels For Wedding Photographers: Plus Video Explainer

I added a video above that showcases a simple two-step funnel for photographers.

You can watch the video above (and/or).
You can read the rest of the post to see another great sales funnel example.

The example that I’ll be showcasing down below is a sales funnel for wedding photography.

Please keep in mind that you can use a sales funnel for any type of photography.

This example just happens to be for the use of weddings.

And one more last thing in case you haven’t gotten to actually try this tool yet.

I added a helpful tutorial article down below that shows you how to get free access.

Helpful Post: Here is the ClickFunnels free trial tutorial.

It only takes about a minute to get signed up for free, which is always a good thing.

Now let’s take a look at the two steps that you’ll use for your photography sales funnel.

Starting with the process that allows you to generate highly-targeted leads.

Step 1: Generating Photography Leads With ClickFunnels

sales funnels for photographers

This is going to be the first landing page that you’ll use for your photography sales funnel.

Helpful Note: There are only two landing pages (one for each step).

Again, this example is about wedding photography but it can be for any type of photography.

Here are a few more examples of photography that you can create a funnel for

Aerial photography: taking photos from an aircraft or flying object.
Street photography: taking the camera to the streets.
Travel photography: one of my personal favorite types of photography.
Sports photography: something I wish I had more of when I was young.

And don’t forget about more types of photography which can include:

Still life.
Portrait shots.
Fashion shoots.
Abstract, advertising, and black and white.

You can even use ClickFunnels with real estate photography if you like.

So here is what you’ll have to include in this first part of your photography sales funnel.

Allow me to break it down into a few key sections for you.

The Big Benefit (Lead Magnet)

squeeze page lead magnet

This is usually going to be known as the headline on a lead generation page.

I added another landing page example above that says:

Supercharge your business!

That’s obviously an example when it comes to building your online business.

For the main wedding photography example, you can say something like:

Claim Your Free Photography Voucher

That’s really all it needs to be for a lead magnet, but you can edit it to whatever you like.

Just make sure that you put your lead generation page in front of those who need it the most.

If you do that correctly, then you’re going to be having an abundance of new leads.

The Limited Number

What’s better than having a really big benefit?

Adding scarcity to it so that you increase your conversions and get more leads.

As shown in the example above, there are only 10 vouchers available.

Helpful Note: Increasing your conversions also allows you to lower your cost per lead.

That’s going to be true if you’re using something like Facebook ads to generate leads.

Here’s the last main important step of this landing page.

The Information And The Big Button

Here are the three things that you’ll want to add in this part of your landing page:

A spot where they can enter their full name.
A spot where they can enter their primary email address.
Lastly will be a button that submits their info and takes them to the second page.

Helpful Note: You might even want to add a box for a phone number too.

In the main wedding photography example, the button says Yes, I Want The Discount!

You are more than welcomed to edit that button how you want, for example:

Click here to continue.
Click here to get instant access.

And any other type of call to action that you think is appropriate to use.

For a nice touch, I want ahead and added a great wedding photo to the background too.

Just keep in mind that you will need some type of email marketing autoresponder for this.

You have two options to choose from:

Use can use ClickFunnels and get the Platinum plan.
Use can use the basic plan and attach a separate autoresponder.

For me personally, I go with option number two because I don’t use the Platinum plan.

However, that choice is going to be completely up to you.

Related Post: What’s the ClickFunnels Platinum pricing?

So that’s going to be the first landing page when it comes to creating your sales funnel.

The good news is that it only takes a few minutes to create this landing page too.

That’s the beauty of this software.

Let’s now move onto the second and final step of the sales funnel process.

Step 2: Turning Photography Leads Into Clients And Customers

sales funnels for photography business

Don’t worry, this landing page is even easier to create than the previous one.

This landing page is known as the thank you page, and it’s for a good reason.

You’re simply thanking your visitors for opting-in and getting their free voucher.

Let’s break down the sections of this simple landing page.

The Thank You

As the headline in the landing page example above shows:

Thanks! I just send the voucher to your email.

This means that they will have to check their inbox in order to get it.

Plus, if they added in a bogus email?

They are going to have to go back and enter in the real email that they use.

The Extra Incentive

This is where the landing page gets really clever.

If you look at the example above again, it states under the headline:

Redeem your voucher in the next 4 days and I’ll throw in 10 free digital prints.

This is perfect for increasing your conversions because it provides urgency.

You can also change around:

The number of days that they have.
The extra free benefit that you’ll be giving them.

There is also the option for them to reach out to you if you prefer that way.

Just make sure that you include the best way for them to get in touch with you.

It could include your:

Email address.
Phone number.
Facebook profile.

But that concludes the simple two-step sales funnel for generating new leads and clients.

This sales funnel is very flexible, meaning that you can change around a few things such as:

The offer.
Voucher or coupon.
As well as many of the details on each of the landing pages.

That part is going to be up to you and how you want it to look.

Just make sure that you focus on getting conversions, that’s the most important part.

More Ways To Use ClickFunnels For Your Photography Business

The two-step funnel was just one of the biggest examples of using CF for your business.

However, ClickFunnels comes with a wide variety of features that can help you as well.

Let’s take a look at them now.

Sell Photos With ClickFunnels Shopping Cart

The picture above is an example of a generic shopping cart template.

However, you might not have known that ClickFunnels comes along with a shopping cart.

You can learn more about them in the related post below if you want even more details.

Shopping Cart: Click here to learn more.

So why is having a shopping cart so beneficial for photographers?

It’s beneficial because it allows you to make more sales as a photographer.

After all, most photographers sell a lot more than just photographs:

Digital prints.
Unique packages.
Professional video footage.
You might even have a photography course that you want to sell.

ClickFunnels opens up a world of possibilities just from having checkout pages.

Don’t forget about the order bump feature as well which goes on your checkout page.

I’ll put another related article about that down below as well.

Order Bump: Click here for the details.

Here’s something else that you can take advantage of for special VIP packages.

Create VIP Memberships For Your Best Customers And Clients

ClickFunnels also comes along with the ability to create simple membership sites.

Now, why would a membership site be useful for a photographer like yourself?

It’s all about the experience.

Let’s say that you sell digital prints or anything else with their shopping cart.

Each customer can get their very own membership site.
That membership site will be tailored to them.

Plus, the content is gated off so that only the customer can access the purchase.

It might sound like a lot of work, but it’s not, as the process would look like this:

Create a membership template.
Duplicate it for every new customer.
Add the uploads and appropriate files each time.

Membership Sites: See how this feature works here.

I’ve been on the customer side of this many times, and it’s certainly a great touch.

Or if you want to sell a photography course?

Then a membership site from ClickFunnels will be the best place for it.

So that’s a few more ways that you can also leverage this sales funnel software platform.

Let’s wrap up this post and get to the grand finale now.

ClickFunnels For Photographers: Closing Summary

clickfunnels and photographers

ClickFunnels for photographers summary. ClickFunnels allows you to capture leads who are interested in the photography services that you have to offer, and then, turn them into longterm clients and customers.

So that is as simple as it can be when it comes to using sales funnels for photography.

Here are the two landing pages that are required for this specific sales funnel:

The lead generation page.
The thank-you page (which allows them to reach out to you).

Don’t forget that you can always reach out to your leads if you like as well.

That’s one of the biggest reasons why you collected their email address at first.

Sales funnels don’t have to be complicated, and this is the perfect example of that.

Now here is one of the most important things that I want you to remember:

Any type of business can successfully leverage and use sales funnels.

So yes, this tool is a perfect match when it comes to photography:

You can collect your targeted leads.
You can then reach out to those leads and turn them into clients.

That’s pretty much the process that you’ll be needing to use.

If you haven’t gotten around to trying this tool yet, then I highly recommend that you do.

they come along with a free 14-day trial which you can get access to down below:

Click here to try ClickFunnels and start making your photography funnel.

What’s also great about ClickFunnels is that it’s pretty easy to pay for as a photographer.

At the end of the day, it just comes out to some simple math.

Making the assumption that a new client is worth more than $1,000?

All it takes is one sale in order for you to pay for 12 months worth of using ClickFunnels.

Not bad, when you consider just how many more clients you can get as well.

I’ll leave one more topic for you down below as well.

Who ClickFunnels Also Works For

This is probably one of the most popular questions when it comes to this software:

Will ClickFunnels work for me?

As a photographer, you probably understand that the answer is obviously going to be yes.

However, if you need a little bit more inspiration for sales funnels?

Down below are a few more articles that showcase other businesses that can use this tool:

Heck, even a hot dog vendor has seen great success when using ClickFunnels.

All in all, I hope that this post helped you get the information that you need.

Thank you for reading and have a great day.

About the Author James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.