ClickFunnels Vs ActiveCampaign: Choosing The Right Software

It’s not going to be too difficult of a choice when it comes to ClickFunnels vs ActiveCampaign.

After all, there are quite a few significant features that come along with each marketing software.

  • So what are the differences between ActiveCampaign vs ClickFunnels?
  • And more importantly, which marketing tool is going to be the best for you?

Be sure to keep reading on for the complete marketing and features breakdown.

Let’s get started right away.

ClickFunnels Vs ActiveCampaign Introduction

clickfunnels vs activecampaign

One important thing before we begin to compare ActiveCampaign vs ClickFunnels.

I recorded a quick video for you about this specific online marketing tool topic.

You can consider this the cliff notes when it comes to ActiveCampaign and ClickFunnels.

Feel free to watch that video below if you’d like a much quicker overview:

It’s a pretty fast video being only 2 minutes and 42 seconds long.

Here is also the link for the free ClickFunnels trial seeing I’ll talk about them first:

Now, let’s start this ActiveCampaign vs ClickFunnels post by talking about ClickFunnels.

Enter ClickFunnels

ClickFunnels is the perfect example of a software that is currently hot (popularity-wise).

ClickFunnels as a company currently has over 100,000 happy users (talk about a huge feat).

This software is going to be perfect for:

  • Building and growing your online business.
  • Thanks to the help of both marketing pages and sales funnels.

ClickFunnels does much more than that as well.

They also come along with a free fourteen-day trial, which is always a nice perk.

I’ll add a tutorial down below that walks you through the process for getting started.

ClickFunnels Tutorial: Starting your free trial with ClickFunnels.

So that’s a brief introduction when it comes to ClickFunnels and what they’re all about.

Let’s talk about their pages, sales funnels, and a few more features.

Landing Pages & Sales Funnels… Oh My!

clickfunnels marketing features for businesses

So we know that ClickFunnels has well over one-hundred thousand users.

Also, their ability to create simple marketing pages and sales funnels is hard to beat.

This is why I consider them one of the best sales funnel builders around.

Plus, creating your pages and funnels within ClickFunnels is pretty darn easy.

You can see an example of one landing page template that comes from ClickFunnels:

clickfunnels marketing leads

Above is an example of a simple lead generation page created with ClickFunnels.

ClickFunnels also comes along with well over one-hundred templates also for:

  • Webinars.
  • Sales letters.
  • Membership pages.
  • Download or thank you pages.
  • And a bunch more too (they’re all simple to create).

Related Post: More ClickFunnels examples.

I did mention above that they also have a bunch of templates for webinars as well.

Down below is a great example of a webinar template that is both clean and simple:

clickfunnels webinar templates

I think you get the idea.

Here is the main point when it comes to marketing pages and this comparison:

ClickFunnels is the easy winner for creating landing pages and sales funnels.

ActiveCampaign isn’t about that life (more on them pretty soon though).

Here is something else that makes ClickFunnels worth the time, effort, and overall money.

Selling Products, Offers, & Even Services

If you were looking to sell any type of product, offer, or service (even as an affiliate)?

Or in other words, if you want to make sales.

ClickFunnels would certainly be beneficial for you as you can create checkout pages too.

Related Reading: About the ClickFunnels shopping cart.

ClickFunnels is also great at keeping the shopping cart process as simple as possible.

Here is an example of a very simple checkout page that converted nicely for me:

clickfunnels marketing platforms

Another brilliant feature that ClickFunnels features would be the order bump.

Read More Here: The amazing ClickFunnels order bump.

You can see an example of the order bump in the screenshot above where it states:

Yes! I want access for only $19 extra.

It’s an easy way to increase your sales while your customers just have to check off a box.

In fact, this is a feature that I highly recommend implementing if you choose ClickFunnels.

Here is one more example when it comes to a ClickFunnels two-step order form:

I think you get the idea by now.

These are the types of features that ActiveCampaign can’t compete with.

The reason for that is because they are 100% focused on email marketing.

However, here’s something comparable when it comes to ActiveCampaign Vs ClickFunnels.

Actionetics (Not Called Followup Funnels)

clickfunnels marketing automation
Actionetics is known as the email marketing tool that comes with ClickFunnels Platinum.

Helpful Note: ClickFunnels Platinum costs $297 per month (more details in this post).

I’ll also be talking about the prices for both ClickFunnels and ActiveCampaign.

Actionetics is big on creating follow-up funnels where they allow you to send:

  • Emails.
  • Direct mail.
  • Text messages.
  • And a bunch more.

In other words, this feature is going to be all about marketing automation.

Actionetics also comes with a drag-and-drop builder when it comes to sending emails.

Other helpful ClickFunnels Followup Funnels features include:

  • Action scored of your subscribers (the higher the better).
  • Stats like opens, clicks, bounced, unsubscribed, and complaints (yikes).

In my opinion though?

It’s not the greatest aspect of ClickFunnels which is why I don’t have ClickFunnels Platinum.

There are plenty of other email marketing automation tools that you can connect with it.

But how does Followup Funnels compare to the email marketing features of ActiveCampaign?

That will be the first thing I talk about after we cover the costs of using this software.

How Much Is ClickFunnels Going To Be?

The pricing is pretty simple when it comes to this sales funnel software.

Here are the two plans that they currently offer:

  • ClickFunnels (basic) plan comes out to $97 per month.
  • ClickFunnels Platinum plan comes out to $297 per month.

There’s also a way to save on ClickFunnels if you invest in a bigger package.

I talk about that in the related post that I added down below.

Related Reading: Getting a big ClickFunnels discount.

Don’t forget that you’d need the ClickFunnels Platinum plan to use their email marketing tool.

So when it comes to utilizing an email marketing tool with ClickFunnels:

  • You can pay $97 per month and attach another email tool (like ActiveCampaign).
  • You can pay $297 per month and use the ClickFunnels email marketing tool.

Just some food for thought, but I’ll be talking more about that when we get to the end.

Let’s flip the script now when it comes to ClickFunnels vs ActiveCampaign.

Enter ActiveCampaign

As you can see from the image above, ActiveCampaign is all about:

Turning leads into customers and into repeat customers.

And you’ll be able to do this thanks to their power email marketing and marketing automation.

Let’s talk a little bit about those features now.

All About Email Marketing

activecampaign email features

ActiveCampaign certainly takes the spotlight when it comes to email marketing.

Just in case you’re on mobile and you can’t see the text in the picture above?

With ActiveCampaign you can send:

  • Targeted emails.
  • Triggered emails.
  • Broadcast emails.
  • Scheduled emails.
  • Email autoresponders.

You can even utilize the email funnels as well (similar to what Actionetics does).

There’s plenty of goals that you can choose from when it comes to using ActiveCampaign.


That’s one of the first things that they help you with when it comes to signing up:

activecampaign goals

Build and send more targeted, segmented emails is always a great choice.

ActiveCampaign also comes with 34 email templates that can make your life slightly easier.


I’m always a fan of starting from scratch as I don’t like using a ton of images in my emails.

Here are a few examples of the templates that come along with ActiveCampaign:

activecampaign templates

There’s a lot to like when it comes to ActiveCampaign email marketing.

  • Split testing.
  • Dynamic content.
  • Email segmentation.
  • Even subscription forms.

I guess you could say that subscription forms are somewhat similar to marketing pages.

However, they just can’t be compared to what ClickFunnels has to offer for pages.

Advanced Automation

As it states on the ActiveCampaign automation page:

Automation handles what no one else has time for.

I couldn’t agree with this anymore, especially when it comes to their automation campaigns.

Take a look at just how many automation recipes that you can choose from down below:

Do you see how small that drag bar is in the right of the picture?

There are SO MANY automation recipes that you can choose from.

You can even create your own or even import an automation recipe if you like.

For this example, I selected Part 1 – Engagement Tagging.

Here is what it looks like down below:

The first part of the process is adding a start trigger which can include:

  • Visting a website.
  • Submitting a form.
  • Opening or reading an email.
  • Clicking on a link inside an email.
  • Subscribing (or unsubscribing) from a list.

And there are a ton more ways to initially start a trigger (those are just a few popular ways).

After that, you’ll be able to add tags based upon engagement and activity.

Special Note: For this automation, you will also need to use the Part 2 automation as well.

You get the idea though.

I like to consider this portion of ActiveCampaign as:

Simplisticly advanced.

Consider these advanced features and perks splashed with a dash of simplicity.

There’s much more that you can do when it comes to automation as well:

  • Site and event tracking.
  • Automation goals and maps.
  • Don’t forget about attribution and split action.

But that should allow you a good idea of what ActiveCampaign when it comes to both:

  1. Automation.
  2. Email marketing.

Here’s the popular question that usually gets asked when it comes to this email marketing tool.

How Much Is ActiveCampaign Going To Be?

This is going to depend on how many contacts (subscribers) that you need.

Here are the prices for just getting started and having up to 500 contacts:

  • Lite is $15 per month.
  • Plus is $70 per month.
  • Professional is $159 per month.
  • Enterprise is going to be $279 per month.

Keep in mind that prices can change depending on two factors:

  1. If you have more subscribers.
  2. You pay monthly or annually (annually saves you money).

So that’s ActiveCampaign and what you can expect to pay for getting started.

They are ultimately going to be less than ClickFunnels, for obvious reasons.

Let’s finish up this comparison post when it comes to ActiveCampaign and ClickFunnels.

ClickFunnels Vs ActiveCampaign Summary

activecampaign vs clickfunnels


ActiveCampaign Vs ClickFunnels quick summary. ActiveCampaign is going to be primarily focused on email marketing and advanced automation. ClickFunnels is going to primarily focus on creating marketing pages and sales funnels.

Those are the biggest differences when it comes to these two popular software tools.

So who should you use when it comes to ActiveCampaign vs ClickFunnels?

Here are some of the biggest reasons to use each tool.

Starting with ActiveCampaign first.

Use ActiveCampaign If

  • You want to focus on email marketing (and/or)…
  • You’re interested in advanced automation when it comes to email marketing.

This is what makes ActiveCampaign such a powerhouse at what it does.

It doesn’t focus on too much, but that’s where its greatest strength is going to be.

I’ll put the link down below where you get access to your free ActiveCampaign trial:

So those are the two main reasons why you might want to use ActiveCampaign.

Let’s take a look at the two big reasons for picking ClickFunnels.

Use ClickFunnels If

  • You want to build landing pages and sales funnels (and/or)…
  • You want to be able to sell your products, offers, or services.

This is pretty straight forward when it comes to choosing this one software.

ActiveCampaign just can’t compete when it comes to landing pages and sales funnels.

This is what ClickFunnels does best.

They might even do it better than any other sales funnel builder on the market.

I’ll add the link down below where you can get your free ClickFunnels trial:

Oh and I almost forgot.

There’s going to be one more option that quite a few marketers have used.

It comes down to utilizing both of these powerful tools.

Here’s exactly what I mean.

ClickFunnels And ActiveCampaign Integration

clickfunnels activecampaign integration

Yup, you have the ability to utilize the ActiveCampaign ClickFunnels integration.

So here is one final suggestion in case you happen to like these tools:

Integrate ActiveCampaign And ClickFunnels Together

  • ClickFunnels will be for your marketing pages and sales funnels needs.
  • ActiveCampaign will be for your email marketing and automation needs.

Talk about getting the best of both worlds, right?

However, that decision will ultimately be up to you.

I hope that this marketing automation comparison post provided some type of help for you.

More Comparisons About ClickFunnels Vs Other Email Tools

More Comparisons About ClickFunnels Vs Other Platforms

Thanks again for stopping by and happy marketing!

James Canzanella

A former personal trainer who went from unemployment to online business success. He's been marketing since 2012 and (still) enjoys lifting weights, listening to rock music, and relentlessly quoting movie lines.

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